Vol. XLV, No. 1
February 2008
Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice
Jonah Berger and Gráinne Fitzsimons
Executive Summary and Biography — Full Text — Web Appendix
The Financial Value Impact of Perceptual Brand Attributes
Natalie Mizik and Robert Jacobson
Executive Summary and Biography — Full Text
Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment
Vanitha Swaminathan, Feisal Murshed, and John Hulland
Executive Summary and Biography — Full Text — Web Appendix
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Julian Villanueva, Shijin Yoo, and Dominique M. Hanssens
Executive Summary and Biography — Full Text — Web Appendix
Customer Channel Migration
Asim Ansari, Carl F. Mela, and Scott A. Neslin
Executive Summary and Biography — Full Text
Recommendation Systems with Purchase Data
Anand V. Bodapati
Executive Summary and Biography — Full Text — Web Appendix
A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units
J. Jeffrey Inman, Joonwook Park, and Ashish Sinha
Executive Summary and Biography — Full Text — Web Appendix
Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation
Martijn G. de Jong, Jan-Benedict E.M. Steenkamp, Jean-Paul Fox, and Hans Baumgartner
Executive Summary and Biography — Full Text — Web Appendix
Assessing Three Sources of Misresponse to Reversed Likert Items
Scott D. Swain, Danny Weathers, and Ronald W. Niedrich
Executive Summary and Biography — Full Text — Web Appendix