Vol. XLIV, No. 1
February 2007
Journal of Marketing Research in the New Competitive Journalistic Environment
Joel Huber
Full Text
Consumer Packaged Goods in the United States: National Brands, Local Branding
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé
Executive Summary and Biography Full Text
Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding
M. Berk Ataman, Carl F. Mela, and Harald J. van Heerde
Executive Summary and Biography Full Text
How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"
Michael W. Kruger
Executive Summary and Biography Full Text
Another Reason Academics and Practitioners Should Communicate More
Leonard M. Lodish
Executive Summary and Biography Full Text
National Brands, Local Branding: Conclusions and Future Research Opportunities
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé
Executive Summary and Biography Full Text
Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry
Junhong Chu, Pradeep K. Chintagunta, and Naufel J. Vilcassim
Executive Summary and Biography Full Text
Competitive Pricing of Information: A Longitudinal Experiment
Markus Christen and Miklos Sarvary
Executive Summary and Biography Full Text Web Appendix
Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns
Alina B. Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu
Executive Summary and Biography Full Text
Working with Rivals: The Impact of Competitor Alliances on Financial Performance
Xueming Luo, Aric Rindfleisch, and David K. Tse
Executive Summary and Biography Full Text
Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation
Pierre Chandon and Brian Wansink
Executive Summary and Biography Full Text
Getting Emotional About Health
Nidhi Agrawal, Geeta Menon, and Jennifer L. Aaker
Executive Summary and Biography Full Text
The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
Peter R. Darke and Robin J.B. Ritchie
Executive Summary and Biography Full Text
How to Attract Customers by Giving Them the Short End of the Stick
Alison K.C. Lo, John G. Lynch Jr., and Richard Staelin
Executive Summary and Biography Full Text
Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays
On Amir and Dan Ariely
Executive Summary and Biography Full Text
Satisfaction Strength and Customer Loyalty
Murali Chandrashekaran, Kristin Rotte, Stephen S. Tax, and Rajdeep Grewal
Executive Summary and Biography Full Text
The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience
Chezy Ofir and Itamar Simonson
Executive Summary and Biography Full Text Web Appendix