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Table of Contents, Journal of Marketing Research 

Volume XLV, Number 4
August 2008

Brand Portfolio Promotions
Anocha Aribarg and Neeraj Arora
Executive Summary and Biography — Full Text — Web Appendix

A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
Monica Wadhwa, Baba Shiv, and Stephen M. Nowlis
Executive Summary and Biography — Full Text

Gender Jeopardy in Financial Risk Taking
Xin He, J. Jeffrey Inman, and Vikas Mittal
Executive Summary and Biography — Full Text — Web Appendix

Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?
Allen M. Weiss, Nicholas H. Lurie, and Deborah J. MacInnis
Executive Summary and Biography — Full Text — Web Appendix

Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect
Els De Wilde, Alan D.J. Cooke, and Chris Janiszewski
Executive Summary and Biography — Full Text

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices
Rebecca W. Hamilton and Joydeep Srivastava
Executive Summary and Biography — Full Text — Web Appendix

Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation
Amar Cheema and Vanessa M. Patrick
Executive Summary and Biography — Full Text

Distribution Intensity and New Car Choice
Randolph E. Bucklin, S. Siddarth, and Jorge M. Silva-Risso
Executive Summary and Biography — Full Text

Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption
Tat Chan, Chakravarthi Narasimhan, and Qin Zhang
Executive Summary and Biography — Full Text — Web Appendix
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