Vol. XLIV, No. 3
August 2007
Preference Fluency in Choice
Nathan Novemsky, Ravi Dhar, Norbert Schwarz, and Itamar Simonson
Executive Summary and Biography Full Text
Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences
Darren W. Dahl and C. Page Moreau
Executive Summary and Biography Full Text Web Appendix
The Shopping Momentum Effect
Ravi Dhar, Joel Huber, and Uzma Khan
Executive Summary and Biography Full Text
Mental Simulation and Preference Consistency Over Time: The Role of Process- Versus Outcome-Focused Thoughts
Min Zhao, Steve Hoeffler, and Gal Zauberman
Executive Summary and Biography Full Text
Blending Cobrand Personalities: An Examination of the Complex Self
Alokparna Basu Monga and Loraine Lau-Gesk
Executive Summary and Biography Full Text
When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence
Manoj Thomas and Geeta Menon
Executive Summary and Biography Full Text
Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry
Miguel I. Gómez, Vithala R. Rao, and Edward W. McLaughlin
Executive Summary and Biography Full Text
Interfirm Monitoring, Social Contracts, and Relationship Outcomes
Jan B. Heide, Kenneth H. Wathne, and Aksel I. Rokkan
Executive Summary and Biography Full Text
Bounded Rationality in Pricing Under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?
Hai Che, K. Sudhir, and P.B. Seetharaman
Executive Summary and Biography Full Text Web Appendix
Decomposition of the Sales Impact of Promotion-Induced Stockpiling
Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A. Neslin
Executive Summary and Biography Full Text
New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep
Alina Sorescu, Venkatesh Shankar, and Tarun Kushwaha
Executive Summary and Biography Full Text
To Lease or to Buy? A Structural Model of a Consumer’s Vehicle and Contract Choice Decisions
Srabana Dasgupta, S. Siddarth, and Jorge Silva-Risso
Executive Summary and Biography Full Text Web Appendix
Estimating Promotion Response When Competitive Promotions Are Unobservable
Sangkil Moon, Wagner A. Kamakura, and Johannes Ledolter
Executive Summary and Biography Full Text
Hedging Your Bets and Assessing the Outcome
Susan Jung Grant and Ying Xie
Executive Summary and Biography Full Text