Volume XLV, Number 2
April 2008
The Prominence Effect in Shanghai Apartment Prices
Christopher K. Hsee, Jean-Pierre Dubé, and Yan Zhang
Executive Summary and Biography — Full Text
Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context
On Amir and Jonathan Levav
Executive Summary and Biography — Full Text
Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product
Rui (Juliet) Zhu, Xinlei (Jack) Chen, and Srabana Dasgupta
Executive Summary and Biography — Full Text
The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic
Alexander Chernev
Executive Summary and Biography — Full Text
Incorporating Subjective Characteristics in Product Design and Evaluations
Lan Luo, P.K. Kannan, and Brian T. Ratchford
Executive Summary and Biography — Full Text — Web Appendix
A Conjoint Approach to Multipart Pricing
Raghuram Iyengar, Kamel Jedidi, and Rajeev Kohli
Executive Summary and Biography — Full Text
The Effect of Competitive Advertising Interference on Sales for Packaged Goods
Peter J. Danaher, André Bonfrer, and Sanjay Dhar
Executive Summary and Biography — Full Text
The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data
Dinesh K. Gauri, K. Sudhir, and Debabrata Talukdar
Executive Summary and Biography — Full Text
Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers
Kent Grayson, Devon Johnson, and Der-Fa Robert Chen
Executive Summary and Biography — Full Text — Web Appendix