2008
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé
“Consumer Packaged Goods in the United States: National Brands, Local Branding”
Vol. 44, No. 1, February 2007
2007
Florian Zettelmeyer, Fiona M. Scott Morton, and Jorge Silva-Risso
"How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data"
Vol. 43, No. 2, May 2006
2006
Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee
"RFM and CLV: Using Iso-Value Curves for Customer Base Analysis"
Vol. 42, No. 4, November 2005
2005
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
"Valuing Customers"
Vol. 41, No. 1, February 2004
2004 (two awards given)
Asim Ansari and Carl F. Mela
"E-Customization"
Vol. 40, No. 2, May 2003
Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink
"Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is"
Vol. 40, No. 4, November 2003
2003
Bart J. Bronnenberg and Catarina Sismeiro
"Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist"
Vol. 39, No. 1, February 2002
2002
William R. Dillon, Thomas J. Madden, Amna Kirmani, and Soumen Mukherjee
"Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity"
Vol. 38, No. 4, November 2001
2001
Carrie M. Heilman, Douglas Bowman, and Gordon P. Wright
"The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market"
Vol. 37, No. 2, May 2000
2000
Marnik Dekimpe and Dominique Hanssens
"Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability"
Vol. 36, No. 4, November 1999
1999
Venkatesh Shankar, Gregory S. Carpenter, and Lakshman Krishnamurthi
"Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers"
Vol. 35, No. 1, February 1998
1998
Carl F. Mela, Sunil Gupta, and Donald R. Lehmann
"The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice"
Vol. 34, No. 2, May 1997
1997
Peter S. Fader and Bruce G. S. Hardie
"Modeling Consumer Choice Among SKUs"
Vol. 33, No. 4, November 1996
1996
Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens
"How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments"
Vol. 32, No. 2, May 1995