Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Print ISSN: 0022-2437; Online ISSN: 1547-7193
Frequency: Bimonthly; Current Volume: 46
"Spanning the Boundaries," a statement from Editor Tülin Erdem.
CURRENT ISSUE | JMR IN THE NEWS | ANNOUNCEMENTS | MARKETINGPOWER
2010 PUBLICATION SCHEDULE & AD RATES
Inside the October Issue:
"Buyer Monitoring: A Means to Insure Personalized Service"
Robert J. Kwortnik Jr., W. Michael Lynn, And William T. Ross Jr.
Marketing scholars propose that service employees play a primary role in delivering service quality, especially for unstandardized services that feature personalized interactions, such as restaurant dining and travel planning. However, the question of how to motivate employees in such service contexts to enhance service production has received little research attention. The authors address this gap by advocating a control mechanism that, ironically, requires managers to give up control—namely, buyer monitoring.
View October 2009 Table of Contents.
Announcements:
Citation of Excellence Award
We are pleased to announce that "A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviours" by Monica Wadhwa, Baba Shiv and Stephen M. Nowlis, published in Journal of Marketing Research, Volume 45, Number 4, has been selected as one of the 50 best articles published in 2008 in management and has therefore won an Emerald Management Reviews Citation of Excellence.
Must-Read Journal
A recent article by Bruce Lewis, “Judging the Journals,” from the November/December 2008 issue of BizEd named JMR the “must-read” journal in the field of Marketing! See why by exploring our online archives.
JMR in the News:
"Power-Distance Belief and Impulsive Buying"
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
About 62% of supermarket sales and 80% of luxury-good sales in the United States are based on impulsive buying. The authors examine the cultural construct of power-distance belief and ask the question: Does culture have any effect on impulsive buying? This forthcoming article has already garnered some attention from MSN and CosmeticsDesign.com.
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“Could Ralph Nader’s Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice” William Hedgcock, Akshay Rao, and Haipeng Allen Chen
Stave off the post-election blues by re-evaluating elections of years’ past with Hedgcock, Rao, and Chen’s forthcoming article. Author Akshay Rao applies the insights gained from this research to the 2008 Democratic primary in “How Clinton’s Exit May Boost Obama” by Jeanna Bryner.
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“Can “Low-Fat” Nutrition Labels Lead to Obesity?” Brian Wansink and Pierre Chandon
“Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences” Pierre Chandon and Nailya Ordabayeva
In his New York Times column, “Health Halo Can Hide the Calories,” John Tierney and author Pierre Chandon attempt to resolve the question, “Why, as Americans have paid more and more attention to eating healthily, have we kept getting fatter and fatter?” Also, find extensions of the forthcoming research by Chandon and Ordabayeva in the TierneyLab.
New on MarketingPower:
MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JMR readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read “Winners and Losers in a Major Price War,” from our October issue and post your thoughts.
PLEASE NOTE: This functionality is only available to AMA members.