Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Print ISSN: 0022-2437; Online ISSN: 1547-7193
Frequency: Bimonthly; Current Volume: 45
Editor & Staff Contacts JMR Manuscript Central
Previous Editors Awards
JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing.
The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems. contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques. review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.
In each issue, the articles pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research.
Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.
Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
AMA Editorial Policy | Editorial Guidelines | Peer-Review Process
JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing.
The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems. contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques. review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.
In each issue, the articles pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research.
Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.
Journal of Marketing Research’s editorial goal is to publish the highest-quality research about marketing issues and methods, including empirical and theoretical research on substantive issues and critical reviews, as well as methodological research. Articles must make a significant contribution to the marketing discipline. The information on each of the pages listed below is designed to help our potential authors submit their best work to JMR.
Manuscript Central: allows authors to submit their manuscripts through the seven-step online submission process. Be sure to carefully read the guidelines prior to submission. We look forward to seeing your best work.
Guidelines for Submission: details the mechanics of submitting to JMR, including manuscript formatting and organization.
Accepted Manuscript Preparation: outlines how to compile and submit final files for an unconditionally accepted article.
AMA Editorial Policy: indicates when manuscripts are and are not eligible for consideration based on conflict of interest, etc.
Editorial Guidelines: addresses the type of content JMR seeks to publish.
Peer-Review Process: describes the review procedure and acceptance criteria utilized.
FAQs: provides answers to common questions regarding JMR’s processes and policies.
Sample Articles: view articles previously published in JMR.
From the Editor:
Suggestions for Journal of Marketing Research Authors Craft a stronger submission with these recommendations for prospective authors.
Editorials:
Journal of Marketing Research offers readers online exclusives, including those articles that have crossed into other media and most-cited articles. Finally, we offer timely and relevant reviews of books in the field of Marketing.
JMR in the News: Find JMR articles that have garnered attention in the press. COMING SOON!
Most-Cited JMR Articles: View a list of JMR’s most-cited articles from 2001 to the present.
Academic Resource Center (ARC): Houses content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.
Awards: Find past and current award-wining JMR articles.
Book Review Archive: View book reviews previously published in JMR.
NOTE: JMR no longer publishes the book review section review and will not accept copies for consideration.