Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Print ISSN: 0022-2437; Online ISSN: 1547-7193
Frequency: Bimonthly; Current Volume: 49
CURRENT ISSUE | JMR IN THE NEWS | ANNOUNCEMENTS | MARKETINGPOWER
Inside the February Issue:
Spatiotemporal Allocation of Advertising Budgets
Ashwin Aravindakshan, Kay Peters, and Prasad A. Naik
How should brand managers determine the optimal advertising budget to generate sales and maximize profit from multiple regions and over time? How much of it should be set aside for national advertising? How should they allocate the rest across multiple regions? The authors address these questions by developing a method for optimal allocation of advertising resources based on an empirically validated model of how national and regional advertising generate sales over time. (Read more)
View February Table of Contents
Announcements:
Robert Meyer Named Journal of Marketing Research Editor-Designate
The American Marketing Association and the editor selection committee comprised of Robert F. Lusch (chair), Mark Houston, Joel Huber, Punam Keller, V. Kumar, Vijay Mahajan, Rik Pieters, Florian Zettelmeyer and Christopher Bartone, are pleased to announce that Robert Meyer has been named editor-designate of the Journal of Marketing Research. Meyer, whose three-year term begins July 1, 2012, replaces Tulin Erdem, who has served as editor since July 2009. Meyer is the Gayfryd Steinberg Professor of Marketing and co-director of the Center for Risk and Decision Processes at the University of Pennsylvania’s Wharton School. He previously served as chair of the Marketing Department and Vice Dean of Wharton’s doctoral programs.
AMA VP of Publications Robert Lusch commented on Meyer’s appointment, “we are very fortunate to have such a well accomplished and recognized marketing scholar lead the Journal of Marketing Research. Meyer has some great ideas and plans to further advance the mission of JMR.”
Professor Meyer’s research has focused on consumer decision analysis, sales response modeling, and decision making under uncertainty. His work has appeared in a number of journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science, and Management Science. He has served as the editor of Marketing Letters as well as an associate editor of Marketing Science and the Journal of Consumer Research.
Meyer is a member of the American Marketing Association and has served as an Associate Editor of the Journal of Marketing Research since February 2010.
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JMR Now Accepting LaTex File Format for Publication
We are pleased to announce that the Journal of Marketing Research editorial production team is now prepared to accept LaTex file formats for inclusion in the publication process.
JMR’s Scholar One submission system is also configured to accept LaTex submissions. However, given that LaTex often requires numerous supplementary files, LaTex users are encouraged to continue to submit PDFs in order to ensure an optimal review process. Upon acceptance for publication, authors are welcome to submit LaTex files to the editorial office.
JMR in the News:
Relaxation Increases Monetary Valuations
Michel Tuan Pham, Iris W. Hung. and Gerald J. Gorn
This article, published in the October 2011 issue of JMR, has garnered a great deal of attention including major coverage from the following outlets:
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Do Digital Video Recorders Influence Sales?
Bart J. Bronnenberg, Jean-Pierre Dubé, and Carl F. Mela
Watching a television show from a digital video recorder gives viewers a chance to skip commercials, but Dube, Bronnenbert and Mela found that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. The research showed that only a small percentage of ads were fast-forwarded by DVR users who participated in the study and even that did not have an adverse effect on sales. Linda Anderson reported on the study in the December 20 2010 of financialtimes.com
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Aesthetic Incongruity Resolution
Vanessa M. Patrick and Henrik Hagtvedt
Consumers purchasing a seemingly innocent designer or luxury item may find that purchase leads to unintended spending spree. A lone luxury item, particularly one with a unique patter or interesting color scheme, can look out of place among more pedestrian possessions spurring additional purchases. Researchers Hagtvedt and Patrick found that consumers are likely to make more purchases in an effort to try to surround their designer purchase with other luxury items and restore aesthetic harmony even when this additional string of purchases may represent a far larger expenditure than the initial purchase. Sean Gregory reported on the study December 22, 2010 on time.com.
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We Are What We Consume: The Influence of Food Consumption on Impulsive Choice
Arul Mishra and Himanshu Mishra
Eating a traditional Thanksgiving dinner with turkey and mashed potatoes makes consumers less likely to buy on impulse which might affect the outcome of their shopping. The combination of tryptophan-rich foods like turkey and carbohydrates like mashed potatoes increases levels of serotonin which affects many functions in the central nervous system, including mood, appetite, sleep and some cognition. Study authors Mishra and Mishra show how the types of food consumed during Thanksgiving can influence impulsive choices; for instance whether consumers buy on sales the next day or not. Karen Ravn reported on the study in the November 22 issue of the Los Angeles Times.
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Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt"
Nidhi Agrawal and Adam Duhachek
This article from the April 2010 issue has recieved press from a number of sources including BusinessWeek and The Atlantic.
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Insincere Flattery Actually Works: A Dual Attitudes Perspective
Elaine Chan and Jaideep Sengupta
This article, which appears in the February 2010 issue, was recently the focus of a piece at ScientificAmerican.com.
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Power-Distance Belief and Impulsive Buying
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
MSN India takes a look at this forthcoming article comparing the differerences in impulse shopping based on nationality.
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Procrastination of Enjoyable Experiences
Suzanne B. Shu and Ayelet Gneezy
This forthcoming article about our tendency to procrastinate was the centerpiece of a recent article in The New York Times.
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Power-Distance Belief and Impulsive Buying
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
About 62% of supermarket sales and 80% of luxury-good sales in the United States are based on impulsive buying. The authors examine the cultural construct of power-distance belief and ask the question: Does culture have any effect on impulsive buying? This forthcoming article has already garnered some attention from MSN and CosmeticsDesign.com.
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Could Ralph Nader’s Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
William Hedgcock, Akshay Rao, and Haipeng Allen Chen
Stave off the post-election blues by re-evaluating elections of years’ past with Hedgcock, Rao, and Chen’s forthcoming article. Author Akshay Rao applies the insights gained from this research to the 2008 Democratic primary in “How Clinton’s Exit May Boost Obama” by Jeanna Bryner.
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Can “Low-Fat” Nutrition Labels Lead to Obesity?” Brian Wansink and Pierre Chandon
Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences Pierre Chandon and Nailya Ordabayeva
In his New York Times column, “Health Halo Can Hide the Calories,” John Tierney and author Pierre Chandon attempt to resolve the question, “Why, as Americans have paid more and more attention to eating healthily, have we kept getting fatter and fatter?” Also, find extensions of the forthcoming research by Chandon and Ordabayeva in the TierneyLab.
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