Resource Library Calendar Career Management Community
About The AMA Search
Login

The AMA connects you to a world of resources that deliver results, and help you succeed today and into the future. Join the AMA, and put the power of AMA membership to work for you.


Join AMA

About AMA

Email Print page

Guidelines for Web Appendixes 

General
On final submission, the Web Appendix must be submitted in either Word or PDF form and be ready to post as is. Use Times New Roman 12-point font (for heading styles, see below). Please ensure that you proofread the material carefully for all errors. Because of space constraints, the Web appendix should be saved as a document, not an image. In addition, the PDF should be no larger than 5 MB.

Organizing Your Web Appendix
Do not include more than one Web Appendix. Organize the Web Appendix using the following heading styles:

  • At the top: The title of the article and the authors.
  • Title: Web Appendix (Title-style capitalization, bold, centered, 14-point font).
  • Head 1: LEVEL 1 HEADING (All capital letters, italics, centered, 12-point font).
  • Head 2: Level 2 Heading (Title-style capitalization, italics, flush left, 12-point font).
  • Head 3: Level 3 heading. (Sentence-style capitalization, italics, run into paragraph with a closing period, 12-point font).

If there are multiple themes in the Web Appendix (i.e., if you would have otherwise included more than one appendix), use Level 1 headings to separate your themes and then Level 2 and 3 subheadings to further subdivide your themes.

All equation should be numbered in sequence from the beginning to the end of the Web Appendix. Because in-text equations are numbered 1, 2, …, N, and because any print-based equations in the appendixes will be numbered A1, A2, …, AN, the Web Appendix equations should be numbered and referred to as W1, W2, …, WN.

In-Text Mention

  1. If there is a Web Appendix, it must be mentioned in text (e.g., “for further information, see the Web Appendix”). Please refer to such appendixes as “Web Appendix.” Because some appendixes might appear in print and others on the Web, it is necessary to standardize this terminology to eliminate reader confusion.
  2. Please do not refer to or include more than one Web Appendix. As mentioned, if you have more than one subject to be addressed in an appendix, please subdivide your themes with the proper heading style. Then, in text, write “see the section ‘Theme 1’ in the Web Appendix”).
  3. AMA will provide the URL for the Web Appendix, so you do not need to include this in your paper.
AMA IconPowered by the American Marketing Association | Copyright © 2008 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.