Tülin Erdem, Editor
Leonard N. Stern Professor of Business
Stern School of Business
New York University
Tisch Hall
40 West 4th Street, Room 913
New York, NY 10012
Tel: (212) 998-0404
E-mail: terdem@stern.nyu.edu
Editorial Office
Christopher Bartone
Tel: (312) 542-9029
Fax: (312) 922-3763
E-mail: jmr@ama.org
Richard J. Lutz, AMA Vice President of Publications
J.C. Penney Professor of Marketing
Department of Marketing
Warrington College of Business Administration
University of Florida
212 Bryan Hall, P.O. Box 117155
Gainesville, FL 32611-7155
Tel: (352) 273-3273
Fax: (352) 846-0457
E-mail: richard.lutz@cba.ufl.edu
AMERICAN MARKETING ASSOCIATION
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Andy Seagram, Technical Editor
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PLEASE NOTE: Journal of Marketing Research does not accept press releases. Staff contact information is provided solely for the benefit of readers, contributors, and advertisers.