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Journal of Marketing Research: Sample Articles 

Preference Fluency in Choice
Nathan Novemsky, Ravi Dhar, Norbert Schwarz, and Itamar Simonson
Volume 44, Number 3, August 2007
Full Text

A Model of Consumer Learning for Service Quality and Usage
Raghuram Iyengar, Asim Ansari, and Sunil Gupta
Volume 44, Number 4, November 2007
Full Text

Brand-Level Effects of Stockkeeping Unit Reductions
Jie Zhang and Aradhna Krishna
Volume 44, Number 4, November 2007
Full Text


Also visit the Editor's Corner to access recent editorials.

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