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Journal of Marketing Research: Previous Editors 

Robert Ferber, 1964–1969

Ralph Day, 1969–1972

Frank Bass, 1972–1975

Harper Boyd, 1975–1978

Gilbert Churchill, 1978–1982

William Perreault, 1983–1985

Robert Peterson, 1986–1988

Michael Houston, 1988–1991

Barton Weitz, 1992–1994

Vijay Mahajan, 1995–1997

Russell S. Winer, 1997–2000

Wagner A. Kamakura, 2000–2003

Dick R. Wittink, 2003–2005*

Russell S. Winer, 2005–2006

Joel Huber, 2006–2009

*Passed away in second year of three-year term.

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