2000–2007 2005–2007 2002–2004 2000–2001
Most-Cited Articles 2000–2007
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Index Construction with Formative Indicators: An Alternative to Scale Development
Adamantios Diamantopoulos and Heidi M. Winklhofer
Volume 38, Number 2, May 2001
Full Text
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Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Vikas Mittal and Wagner A. Kamakura
Volume 38, Number 1, February 2001
Full Text
- Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment
Sandy D. Jap and Shankar Ganesan
Volume 37, Number 2, May 2000
Full Text
- A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance
Christian Homburg and Christian Pflesser
Volume 37, Number 4, November 2000
Full Text
- Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen, C.B. Bhattacharya
Volume 38, Number 2, May 2001
Full Text
- Consumer Choice Between Hedonic and Utilitarian Goods
Ravi Dhar and Klaus Wertenbroch
Volume 37, Number 1, February 2000
Full Text
- Internet Recommendation Systems
Asim Ansari, Skander Essegaier, and Rajeev Kohli
Volume 37, Number 3, August 2000
Full Text
- Why Some New Products Are More Successful than Others
David H. Henard and David M. Szymanski
Volume 38, Number 3, August 2001
Full Text
- The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities
Robert V. Kozinets
Volume 39, Number 1, February 2002
Full Text
- The Customer Relationship Management Process: Its Measurement and Impact on Performance
Werner Reinartz, Manfred Krafft, and Wayne D. Hoyer
Volume 41, Number 3, August 2004
Full Text
Most-Cited Articles 2005–2007
- The Boundaries of Loss Aversion
Nathan Novemsky and Daniel Kahneman
Volume 42, Number 2, May 2005
Full Text
- Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace
J. Miguel Villas-Boas and Ying Zhao
Volume 42, Number 1, February 2005
Full Text
- Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
Shibo Li, Baohong Sun, and Ronald T. Wilcox
Volume 42, Number 2, May 2005
Full Text
Most-Cited Articles 2002–2004
- The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities
Robert V. Kozinets
Volume 39, Number 1, February 2002
Full Text
- The Customer Relationship Management Process: Its Measurement and Impact on Performance
Werner Reinartz, Manfred Krafft, and Wayne D. Hoyer
Volume 41, Number 3, August 2004
Full Text
- E-Customization
Asim Ansari and Carl F. Mela
Volume 40, Number 2, May 2003
Full Text
Most-Cited Articles 2000–2001
- Index Construction with Formative Indicators: An Alternative to Scale Development
Adamantios Diamantopoulos and Heidi M. Winklhofer
Volume 38, Number 2, May 2001
Full Text
- Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Vikas Mittal and Wagner A. Kamakura
Volume 38, Number 1, February 2001
Full Text
- Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment
Sandy D. Jap and Shankar Ganesan
Volume 37, Number 2, May 2000
Full Text