Most-Cited Articles 2000–2009
1. Index Construction with Formative Indicators: An Alternative to Scale Development
Adamantios Diamantopoulos and Heidi M. Winklhofer
Volume 38, Number 2, May 2001
Full Text
2. Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Vikas Mittal and Wagner A. Kamakura
Volume 38, Number 1, February 2001
Full Text
3. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen and C.B. Bhattacharya
Volume 38, Number 2, May 2001
Full Text
4. The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities
Robert V. Kozinets
Volume 39, Number 1, February 2002
Full Text
5. Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment
Sandy D. Jap and Shankar Ganesan
Volume 37, Number 2, May 2000
Full Text
6. A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance
Christian Homburg and Christian Pflesser
Volume 37, Number 4, November 2000
Full Text
7. Consumer Choice Between Hedonic and Utilitarian Goods
Ravi Dhar and Klaus Wertenbroch
Volume 37, Number 1, February 2000
Full Text
8. Valuing Customers
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
Volume 41, Number 4, February 2004
Full Text
9. Why Some New Products Are More Successful than Others
David H. Henard and David M. Szymanski
Volume 38, Number 3, August 2001
Full Text
10. The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier and Dina Mayzlin
Volume 43, Number 3, August 2006
Full Text
Most-Cited Articles 2006–2009
1. The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier and Dina Mayzlin
Volume 43, Number 3, August 2006
Full Text
2. The Predictive Validity of Multiple-item Versus Single-item Measures of the Same Constructs
Lars Bergkvist and John R. Rossiter
Volume 44, Number 2, May 2007
Full Text
3. The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Ran Kivetz, Oleg Urminsky, and Yuhuang Zheng
Volume 43, Number 1, February 2006
Full Text
Most-Cited Articles 2003–2005
1. Valuing Customers
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
Volume 41, Number 4, February 2004
Full Text
2. The Customer Relationship Management Process: Its Measurement and Impact on Performance
Werner Reinartz, Manfred Krafft, and Wayne D. Hoyer
Volume 41, Number 3, August 2004
Full Text
3. E-Customization
Asim Ansari and Carl F. Mela
Volume 40, Number 2, May 2003
Full Text
Most-Cited Articles 2000–2002
1. Index Construction with Formative Indicators: An Alternative to Scale Development
Adamantios Diamantopoulos and Heidi M. Winklhofer
Volume 38, Number 2, May 2001
Full Text
2. Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Vikas Mittal and Wagner A. Kamakura
Volume 38, Number 1, February 2001
Full Text
3. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen, C.B. Bhattacharya
Volume 38, Number 2, May 2001
Full Text