As a service to our readers, the Forthcoming Articles page features postprints of authors' originally submitted manuscripts to JMR. These postprints have been reviewed by JMR reviewers and have been accepted by the editor for publication but are not yet in their final publishable form.
February 2009 — April 2009 —Unscheduled Articles
Next Issue: February 2009
Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study
William Hedgcock and Akshay R. Rao
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Commentaries and Rejoinder on "Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study":
Integrating Neural and Decision Sciences: Convergence and Constraints (Comment)
Scott A. Huettel and John W. Payne
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Using fMRI to Inform Marketing Research: Challenges and Opportunities (Comment)
Carolyn Yoon, Richard Gonzalez, and James R. Bettman
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Aristotle’s Anxiety: Choosing Among Methods to Study Choice (Rejoinder)
William Hedgcock and Akshay R. Rao
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Do We Really Need a Reason to Indulge?
Jing Xu and Norbert Schwarz
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Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations
Rui (Juliet) Zhu and Joan Meyers-Levy
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Role of Imagination-Focused Visualization on New Product Evaluation
Min Zhao, Steve Hoeffler, and Darren W. Dahl
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The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
Shailendra Pratap Jain, Pragya Mathur, and Durairaj Maheswaran
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Emotional Accounting: How Feelings about Money Influence Consumer Choice
Jonathan Levav and A. Peter McGraw
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The Ease of Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
Manoj Thomas and Vicki G. Morwitz
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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
David Sprott, Sandor Czellar, and Eric Spangenberg
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Gender Dimensions of Brand Personality
Bianca Grohmann
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Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application
Merel van Diepen, Bas Donkers, and Philip Hans Franses
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April 2009
Does Quality Win? Network Effects Versus Quality in High-Tech Markets
Gerard J. Tellis, Eden Yin, and Rakesh Niraj
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Commentaries and Rejoinder on "Does Quality Win? Network Effects Versus Quality in High-Tech Markets":
Quality May Not Win (Comment)
Brian T. Ratchford
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Ignore Successful Followers – Entry is Still Urgent (Comment)
Steven M. Shugan
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A Broader Perspective of Network Effect (Comment)
David J. Reibstein
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Both Network Effects and Quality Are Important (Comment)
Peter E. Rossi
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Why and How Quality Wins Over Network Effects and What It Means (Rejoinder)
Gerard J. Tellis, Eden Yin, and Rakesh Niraj
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The Diffusion of Services
Barak Libai, Eitan Muller, and Renana Peres
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The Role of Spatial Demand on Outlet Location and Pricing
Jason A. Duan and Carl F. Mela
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How Does Assortment Affect Grocery Store Choice?
Richard A. Briesch, Pradeep K. Chintagunta, and Edward J. Fox
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Effectiveness of Customized Promotions in Online and Offline Stores
Jie Zhang and Michel Wedel
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Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior
Xiaojing Dong, Puneet Manchanda, and Pradeep K. Chintagunta
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Can McDonald’s Food Ever Be Seen as Healthy? Metacognitive Experiences Affect the Perceived Understanding of a Brand
Kyoungmi Lee and Sharon Shavitt
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Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding versus Including Product Alternatives
Julie R. Irwin and Rebecca Walker Naylor
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Why Do Consumers Buy Counterfeit Luxury Brands?
Keith Wilcox, Hyeong Min Kim, and Sankar Sen
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Field Dependency and Brand Cognitive Structures
Sharon Ng and Michael J. Houston
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Unscheduled Forthcoming Articles
Are All Managers Created Equal?
Avi Goldfarb and Botao Yang
Full TextAssortment Size and Option Attractiveness in Consumer Choice among Retailers
Alexander Chernev and Ryan Hamilton
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Bayesian Spatio-Temporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer
Jeonghye Choi, Sam K. Hui, and David R. Bell
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Benefits Leader Reversion: How a Once Preferred Product Recaptures Its Standing
Kurt A. Carlson, Margaret G. Meloy, and Daniel Lieb
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Buyer Monitoring: A Means to Insure Personalized Service
Robert J. Kwortnik, Jr., W. Michael Lynn, and William T. Ross, Jr.
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Category-Based Screening in Choice of Complementary Products
Anocha Aribarg and Natasha Zhang Foutz
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Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations
Joydeep Srivastava and Dipankar Chakravarti
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A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
Madiha Ferjani, Kamel Jedidi, and Sharan Jagpal
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Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
Ana Valenzuela, Ravi Dhar, and Florian Zettelmeyer
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Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
William Hedgcock, Akshay R. Rao, and Haipeng (Allan) Chen
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Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality
Sharon Ng
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Deciding Without Resources: Resource Depletion and Choice in Context
Anastasiya Pocheptsova, On Amir, Ravi Dhar, and Roy F. Baumeister
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Designing Sales Contests: Does the Prize Structure Matter?
Noah Lim, Michael J. Ahearne, and Sung H. Ham
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Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman
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Do Switching Costs Make Markets Less Competitive?
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
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Does Customer Satisfaction Matter to Investors? Findings from the Bond Market
Eugene W. Anderson and Sattar A. Mansi
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The Face of Need: Facial Emotion Expression on Charity Advertisements
Deborah A. Small and Nicole M. Verrochi
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Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion
Vladas Griskevicius, Noah J. Goldstein, Chad R. Mortensen, Jill M. Sundie, Robert B. Cialdini, and Douglas T. Kenrick
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The Impact of Differences in Perspective on the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial
Iris W. Hung and Robert S. Wyer, Jr.
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The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing
Lichung Jen, Chien-Heng Chou, and Greg M. Allenby
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The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
Shailendra Pratap Jain, Pragya Mathur, and Durairaj Maheswaran
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The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
Gergana Y. Nenkov, J. Jeffrey Inman, John Hulland, and Maureen Morrin
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Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation
Xiaoyan Deng and Barbara E. Kahn
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Learning from a Service Guarantee Quasi-Experiment
Xinlei (Jack) Chen, George John, Julie M. Hays, Arthur V. Hill, and Susan E. Geurs
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Market Structure and Competition in the Retail Discount Industry
Ting Zhu, Vishal Singh, and Mark D. Manuszak
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Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
Shuba Srinivasan and Dominique M. Hanssens
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Commentaries and Rejoinder on: "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions":
Financial Markets Research in Marketing (Comment)
Natalie Mizik and Robert Jacobson
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Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research (Comment)
Michael D. Kimbrough and Leigh McAlister
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Marketing Issues in Corporate Finance (Comment)
Mark J. Garmaise
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Marketing and Firm Value: Perspectives and Conclusions (Rejoinder)
Shuba Srinivasan and Dominique M. Hanssens
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Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice
Caroline Goukens, Siegfried Dewitte, and Luk Warlop
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Modeling Global Spill-Over of New Product Takeoff
Yvonne van Everdingen, Dennis Fok, and Stefan Stremersch
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Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When
Ramkumar Janakiraman, Catarina Sismeiro, and Shantanu Dutta
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Planned Versus Actual Betting in Sequential Gambles
Eduardo B. Andrade and Ganesh Iyer
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The Political Participation Puzzle and Marketing
Ron Shachar
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Predicting New Customers’ Risk Type in the Credit Card Market
Yi Zhao, Ying Zhao, and Inseong Song
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Role of Imagination-Focused Visualization on New Product Evaluation
Min Zhao, Steve Hoeffler, and Darren W. Dahl
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The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across Continents
Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, and Peter S.H. Leeflang
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Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis
Jie Zhang, Michel Wedel, and Rik Pieters
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A Salesforce-Specific Theory of Mind Scale: Tests of Its Validity by Multitrait-Multimethod Matrix, Confirmatory Factor Analysis, Structural Equation Models, and Functional Magnetic Resonance Imaging
Roeland C. Dietvorst, Willem J.M.I. Verbeke, Richard P. Bagozzi, Carolyn Yoon, Marion Smits, and Aad van der Lugt
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A Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data
Sungho Park and Sachin Gupta
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Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice
Ronald W. Niedrich, Danny Weathers, R. Carter Hill, and David R. Bell
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"Speed of Replacement": Modeling Brand Loyalty Using Last-Move Data
Hai Che and P.B. (Seethu) Seetharaman
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Statistical Benefits of Choices from Subsets
Robert Zeithammer and Peter Lenk
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Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences
Pierre Chandon and Nailya Ordabayeva
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The Value of Informative Priors in Bayesian Inference with Sparse Data
Peter Lenk and Bryan Orme
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Wealth, Warmth and Wellbeing: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition or Consumption
Christopher K. Hsee, Yang Yang, Naihe Li, and Luxi She
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When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?
Mrinal Ghosh and George John
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Print ISSN: 0022-2437 | Online ISSN: 1547-7193 | Frequency: Bimonthly | Current Volume: 45