Resource Library Calendar Career Management Community
About The AMA Search
Login

The AMA connects you to a world of resources that deliver results, and help you succeed today and into the future. Join the AMA, and put the power of AMA membership to work for you.


Join AMA

About AMA

Email Print page

Journal of Marketing Research: Forthcoming Articles 

As a service to our readers, the Forthcoming Articles page features postprints of authors' originally submitted manuscripts to JMR. These postprints have been reviewed by JMR reviewers and have been accepted by the editor for publication but are not yet in their final publishable form.

 April 2010 — Unscheduled Articles


Next Issue: April 2010

Socially Desirable Response Tendencies in Survey Research
Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, and Hans Baumgartner
Full Text


Deriving Value from Social Commerce Networks
Andrew T. Stephen and Olivier Toubia
Full Text

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
Eric T. Anderson, Nathan M. Fong, Duncan I. Simester, and Catherine E. Tucker  
Full Text

Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children
Anirban Mukhopadhyay and Catherine W. M. Yeung
Full Text

Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences
Jia Liu and Dirk Smeesters
Full Text


Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
Nidhi Agrawal and Adam Duhachek
Full Text

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
Miranda R. Goode, Darren W. Dahl, and C. Page Moreau
Full Text

Consumer Value-Maximizing Sweepstakes and Contests
Ajay Kalra and Mengze Shi
Full Text

The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
Jiewen Hong and Brian Sternthal
Full Text

Great Expectations?! Assortment Size, Expectations, and Satisfaction
Kristin Diehl and Cait Poynor
Full Text

The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction
Jill G. Griffin and Susan M. Broniarczyk
Full Text

Brand Extension Strategy Planning: Empirical Estimation of Brand-Category Personality Fit and Atypicality
Rajeev Batra, Peter Lenk, and Michel Wedel
Full Text

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals
Robyn A. LeBoeuf and Joseph P. Simmons
Full Text

Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
Shankar Ganesan, Steven P. Brown, Babu John Mariadoss, and Hillbun (Dixon) Ho
Full Text

Cognitive Inertia and the Implicit Association Test
Claude Messner and Joachim Vosgerau
Full Text



Unscheduled Forthcoming Articles

Adaptive Self-Explication of Multi-Atrribute Preferences
Oded Netzer and V. Srinivasan
Full Text

An Assessment of Chronic Regulatory Focus Measures
Kelly L. Haws, Utpal M. Dholakia, And William O. Bearden
Full Text

Answering the Unasked Question: Response Substitution in Consumer Surveys
David Gal and Derek D. Rucker
Full Text

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
Harikesh S. Nair, Puneet Manchanda, and Tulikaa Bhatia
Full Text

Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
Shankar Ganesan, Steven P. Brown, Babu John Mariadoss, and Hillbun (Dixon) Ho
Full Text

Can Uncertainty Improve Promotions?
Kelly Goldsmith and On Amir
Full Text

Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions
Gülden Ülkümen, Amitav Chakravarti, and Vicki G. Morwitz
Full Text

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
Alexander Chernev and David Gal
Full Text

Category Versus Brand-Level Advertising Messages In A Highly Regulated Environment
Ceren Kolsarici and Demetrios Vakratsas
Full Text

A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling
Heungsun Hwang, Naresh K. Malhotra, Youngchan Kim, Marc A. Tomiuk, and Sungjin Hong
Full Text

Consumer Options: Theory and an Empirical Application to a Sports Market
Preethika Sainam, Sridhar Balasubramanian, and Barry L. Bayus
Full Text


Cumulative Timed Intent: A New Predictive Tool for Technology Adoption
Koert Van Ittersum and Fred M. Feinberg
Full Text

Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
Xueming Luo, Christian Homburg, and Jan Wieseke
Full Text

Customer Satisfaction Heterogeneity and Shareholder Value
Rajdeep Grewal, Murali Chandrashekaran, and Alka V. Citrin
Full Text

Determining Influential Users In Internet Social Networks
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
Full Text

Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases
Lan Luo, Xinlei (Jack) Chen, Jeanie Han, and C. Whan Park
Full Text

Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
John R. Hauser,
Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Silinskaia
Full Text

Do DVRs Influence Sales?
Bart J. Bronnenberg , Jean-Pierre Dubé, & Carl F. Mela
Full Text

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?

Hongju Liu
Full Text


The Effect of Decision Order on Purchase Quantity Decisions
Stephen M. Nowlis, Ravi Dhar, and Itamar Simonson
Full Text

The Effect of Need for Uniqueness on Word of Mouth
Amar Cheema and Andrew M. Kaikati
Full Text


The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings
Kwanho Suk, Song-Oh Yoon, Donald R. Lichtenstein, and Sie Yeoun Song
Full Text

The Effect of Regulatory Depletion on Attitude Certainty
Echo Wen Wan, Derek D. Rucker, Zakary L. Tormala, and Joshua J. Clarkson
Full Text

The Effect of Sales Promotions on Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions
Suresh Ramanathan and Sanjay K. Dhar
Full Text

Emotion and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
Jesper H. Nielsen, Stewart A. Shapiro, and Charlotte H. Mason
Full Text

Forecasting Marketing-Mix Responsiveness for New Products
Y. Jackie Luan and  K. Sudhir
Full Text

Heuristics and Biases in Data-Based Decision Making: The Effects of Experience, Training, and Graphical Data Displays
J. Wesley Hutchinson, Joseph W. Alba, and Eric M. Eisenstein
Full Text

How and When Alpha-Numeric Brand Names Affect Consumer Preferences
Kunter Gunasti and William T. Ross Jr
Full Text

How Do Price Fairness Perceptions Differ Across Culture?
Lisa E. Bolton, Hean Tat Keh, and Joseph W. Alba
Full Text

How Important Are Brands? A Cross-category, Cross-country Study
Marc Fischer, Franziska Voelckner, and Henrik Sattler
Full Text

How the Order of Sampled Experiential Products Affects Choice
Dipayan Biswas, Dhruv Grewal, and Anne Roggeveen
Full Text

How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches
Klaus Matthias Miller, Reto Hofstetter, Harley Krohmer, and Z. John Zhang
Full Text

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
Shailendra Pratap Jain, Pragya Mathur, and Durairaj Maheswaran
Full Text

The Long-Term Effect of Marketing Strategy on Brand Sales
M. Berk Ataman, Harald J. Van Heerde, and Carl F. Mela
Full Text

Looming Losses in Future Time Perception
Baler Bilgin and Robyn A. LeBoeuf
Full Text

Making Products Feel Special: When Processing Difficulty Enhances Product Evaluation
Anastasiya Pocheptsova, Aparna Labroo, and Ravi Dhar
Full Text

Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions
Rupinder Jindal, Douglas E. Hughes, Adam Rapp, and Michael Ahearne
Full Text 

Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
Sören W. Scholz, Martin Meißner, and Reinhold Decker
Full Text

Measuring Contagion in the Diffusion of Consumer Packaged Goods
Rex Yuxing Du and Wagner A. Kamakura
Full Text

Mind-Set Metrics in Market Response Models: An Integrative Approach
Shuba Srinivasan, Marc Vanhuele, and Koen Pauwels
Full Text

Modeling the Intrahousehold Behavioral Interaction
Sha Yang, Yi Zhao, Tülin Erdem, and Ying Zhao
Full Text

The Orientation-Matching Hypothesis: An Emotion Specificity Approach to Affect Regulation
Aparna A. Labroo and Derek D. Rucker
Full Text

Personal Selling Elasticities: A Meta-Analysis
Shrihari Sridhar, Murali K. Mantrala, and Sönke Albers
Full Text

Posterior Predictive Model Checking:  An Application to Multivariate Normal Heterogeneity
Peter J. Lenk and Timothy J. Gilbride
Full Text

Power-Distance Belief and Impulsive Buying
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
Full Text

Price Framing Effects on Purchase of Hedonic and Utilitarian Bundles
Uzma Khan and Ravi Dhar
Full Text

Procrastination of Enjoyable Experiences
Suzanne B. Shu and Ayelet Gneezy
Full Text

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
Inge Geyskens, Katrijn Gielens, and Els Gijsbrechts
Full Text

Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing
Z. Jane Gu and Sha Yang
Full Text

Raising the Bar: Bias Adjustment of Advertising Recognition Tests
Anocha Aribarg,
F.G.M. Pieters, and Michel Wedel
Full Text

The “Right” Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts
Donna L. Hoffman, Praveen K. Kopalle, and Thomas P. Novak
Full Text

The Role of Consensus in Sales Team Performance
Michael Ahearne, Scott B. MacKenzie, Philip M. Podsakoff, John E. Mathieu, and Son K. Lam
Full Text

Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue
Hans Haans and Els Gijsbrechts
Full Text

Shaping Customer Satisfaction Through Self-Awareness Cues
Michel Tuan Pham, Caroline Goukens, Donald R. Lehmann, and Jennifer Ames Stuart
Full Text

A Silver Lining of Standing in Line: Queuing Increases Value of Products
Minjung Koo and Ayelet Fishbach
Full Text

Social Loss Aversion and Optimal Contest Design
Noah Lim
Full Text

Store Within a Store
Kinshuk Jerath and Z. John Zhang
Full Text

The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry
Wooseong Kang, Barry L. Bayus, and Sridhar Balasubramanian
Full Text

The Theory and Practice of Myopic Management
Natalie Mizik
Full Text

Trade-Offs and Depletion in Choice
Jing Wang, Nathan Novemsky, Ravi Dhar, and Roy F. Baumeister
Full Text

We Are What We Consume: The Influence of Food Consumption on Impulsive Choice
Arul Mishra and Himanshu Mishra
Full Text

When Do Chief Marketing Officers Impact Firm Value?  A Customer Power Explanation
D. Eric Boyd, Rajesh Chandy, and Marcus Cunha Jr.
Full Text

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
Jan-Benedict E.M. Steenkamp, Harald. J. van Heerde, and Inge Geyskens
Full Text

When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption
Elaine Chan and Anirban Mukhopadhyay
Full Text

When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion
Yih Hwai Lee and Elison Ai Ching Lim
Full Text

When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
Full Text

AMA IconPowered by the American Marketing Association | Copyright © 2010 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.