As a service to our readers, the Forthcoming Articles page features postprints of authors' originally submitted manuscripts to JMR. These postprints have been reviewed by JMR reviewers and have been accepted by the editor for publication but are not yet in their final publishable form.
April 2010 — Unscheduled Articles
Next Issue: April 2010
Socially Desirable Response Tendencies in Survey Research
Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, and Hans Baumgartner
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Deriving Value from Social Commerce Networks
Andrew T. Stephen and Olivier Toubia
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How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
Eric T. Anderson, Nathan M. Fong, Duncan I. Simester, and Catherine E. Tucker
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Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children
Anirban Mukhopadhyay and Catherine W. M. Yeung
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Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences
Jia Liu and Dirk Smeesters
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Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
Nidhi Agrawal and Adam Duhachek
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The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
Miranda R. Goode, Darren W. Dahl, and C. Page Moreau
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Consumer Value-Maximizing Sweepstakes and Contests
Ajay Kalra and Mengze Shi
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The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
Jiewen Hong and Brian Sternthal
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Great Expectations?! Assortment Size, Expectations, and Satisfaction
Kristin Diehl and Cait Poynor
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The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction
Jill G. Griffin and Susan M. Broniarczyk
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Brand Extension Strategy Planning: Empirical Estimation of Brand-Category Personality Fit and Atypicality
Rajeev Batra, Peter Lenk, and Michel Wedel
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Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals
Robyn A. LeBoeuf and Joseph P. Simmons
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Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
Shankar Ganesan, Steven P. Brown, Babu John Mariadoss, and Hillbun (Dixon) Ho
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Cognitive Inertia and the Implicit Association Test
Claude Messner and Joachim Vosgerau
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Unscheduled Forthcoming Articles
Adaptive Self-Explication of Multi-Atrribute Preferences
Oded Netzer and V. Srinivasan
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An Assessment of Chronic Regulatory Focus Measures
Kelly L. Haws, Utpal M. Dholakia, And William O. Bearden
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Answering the Unasked Question: Response Substitution in Consumer Surveys
David Gal and Derek D. Rucker
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Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
Harikesh S. Nair, Puneet Manchanda, and Tulikaa Bhatia
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Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
Shankar Ganesan, Steven P. Brown, Babu John Mariadoss, and Hillbun (Dixon) Ho
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Can Uncertainty Improve Promotions?
Kelly Goldsmith and On Amir
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Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions
Gülden Ülkümen, Amitav Chakravarti, and Vicki G. Morwitz
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Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
Alexander Chernev and David Gal
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Category Versus Brand-Level Advertising Messages In A Highly Regulated Environment
Ceren Kolsarici and Demetrios Vakratsas
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A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling
Heungsun Hwang, Naresh K. Malhotra, Youngchan Kim, Marc A. Tomiuk, and Sungjin Hong
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Consumer Options: Theory and an Empirical Application to a Sports Market
Preethika Sainam, Sridhar Balasubramanian, and Barry L. Bayus
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Cumulative Timed Intent: A New Predictive Tool for Technology Adoption
Koert Van Ittersum and Fred M. Feinberg
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Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
Xueming Luo, Christian Homburg, and Jan Wieseke
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Customer Satisfaction Heterogeneity and Shareholder Value
Rajdeep Grewal, Murali Chandrashekaran, and Alka V. Citrin
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Determining Influential Users In Internet Social Networks
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
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Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases
Lan Luo, Xinlei (Jack) Chen, Jeanie Han, and C. Whan Park
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Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Silinskaia
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Do DVRs Influence Sales?
Bart J. Bronnenberg , Jean-Pierre Dubé, & Carl F. Mela
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Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?
Hongju Liu
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The Effect of Decision Order on Purchase Quantity Decisions
Stephen M. Nowlis, Ravi Dhar, and Itamar Simonson
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The Effect of Need for Uniqueness on Word of Mouth
Amar Cheema and Andrew M. Kaikati
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The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings
Kwanho Suk, Song-Oh Yoon, Donald R. Lichtenstein, and Sie Yeoun Song
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The Effect of Regulatory Depletion on Attitude Certainty
Echo Wen Wan, Derek D. Rucker, Zakary L. Tormala, and Joshua J. Clarkson
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The Effect of Sales Promotions on Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions
Suresh Ramanathan and Sanjay K. Dhar
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Emotion and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
Jesper H. Nielsen, Stewart A. Shapiro, and Charlotte H. Mason
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Forecasting Marketing-Mix Responsiveness for New Products
Y. Jackie Luan and K. Sudhir
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Heuristics and Biases in Data-Based Decision Making: The Effects of Experience, Training, and Graphical Data Displays
J. Wesley Hutchinson, Joseph W. Alba, and Eric M. Eisenstein
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How and When Alpha-Numeric Brand Names Affect Consumer Preferences
Kunter Gunasti and William T. Ross Jr
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How Do Price Fairness Perceptions Differ Across Culture?
Lisa E. Bolton, Hean Tat Keh, and Joseph W. Alba
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How Important Are Brands? A Cross-category, Cross-country Study
Marc Fischer, Franziska Voelckner, and Henrik Sattler
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How the Order of Sampled Experiential Products Affects Choice
Dipayan Biswas, Dhruv Grewal, and Anne Roggeveen
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How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches
Klaus Matthias Miller, Reto Hofstetter, Harley Krohmer, and Z. John Zhang
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The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
Shailendra Pratap Jain, Pragya Mathur, and Durairaj Maheswaran
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The Long-Term Effect of Marketing Strategy on Brand Sales
M. Berk Ataman, Harald J. Van Heerde, and Carl F. Mela
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Looming Losses in Future Time Perception
Baler Bilgin and Robyn A. LeBoeuf
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Making Products Feel Special: When Processing Difficulty Enhances Product Evaluation
Anastasiya Pocheptsova, Aparna Labroo, and Ravi Dhar
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Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions
Rupinder Jindal, Douglas E. Hughes, Adam Rapp, and Michael Ahearne
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Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
Sören W. Scholz, Martin Meißner, and Reinhold Decker
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Measuring Contagion in the Diffusion of Consumer Packaged Goods
Rex Yuxing Du and Wagner A. Kamakura
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Mind-Set Metrics in Market Response Models: An Integrative Approach
Shuba Srinivasan, Marc Vanhuele, and Koen Pauwels
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Modeling the Intrahousehold Behavioral Interaction
Sha Yang, Yi Zhao, Tülin Erdem, and Ying Zhao
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The Orientation-Matching Hypothesis: An Emotion Specificity Approach to Affect Regulation
Aparna A. Labroo and Derek D. Rucker
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Personal Selling Elasticities: A Meta-Analysis
Shrihari Sridhar, Murali K. Mantrala, and Sönke Albers
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Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity
Peter J. Lenk and Timothy J. Gilbride
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Power-Distance Belief and Impulsive Buying
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
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Price Framing Effects on Purchase of Hedonic and Utilitarian Bundles
Uzma Khan and Ravi Dhar
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Procrastination of Enjoyable Experiences
Suzanne B. Shu and Ayelet Gneezy
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Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
Inge Geyskens, Katrijn Gielens, and Els Gijsbrechts
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Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing
Z. Jane Gu and Sha Yang
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Raising the Bar: Bias Adjustment of Advertising Recognition Tests
Anocha Aribarg, F.G.M. Pieters, and Michel Wedel
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The “Right” Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts
Donna L. Hoffman, Praveen K. Kopalle, and Thomas P. Novak
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The Role of Consensus in Sales Team Performance
Michael Ahearne, Scott B. MacKenzie, Philip M. Podsakoff, John E. Mathieu, and Son K. Lam
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Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue
Hans Haans and Els Gijsbrechts
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Shaping Customer Satisfaction Through Self-Awareness Cues
Michel Tuan Pham, Caroline Goukens, Donald R. Lehmann, and Jennifer Ames Stuart
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A Silver Lining of Standing in Line: Queuing Increases Value of Products
Minjung Koo and Ayelet Fishbach
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Social Loss Aversion and Optimal Contest Design
Noah Lim
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Store Within a Store
Kinshuk Jerath and Z. John Zhang
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The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry
Wooseong Kang, Barry L. Bayus, and Sridhar Balasubramanian
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The Theory and Practice of Myopic Management
Natalie Mizik
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Trade-Offs and Depletion in Choice
Jing Wang, Nathan Novemsky, Ravi Dhar, and Roy F. Baumeister
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We Are What We Consume: The Influence of Food Consumption on Impulsive Choice
Arul Mishra and Himanshu Mishra
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When Do Chief Marketing Officers Impact Firm Value? A Customer Power Explanation
D. Eric Boyd, Rajesh Chandy, and Marcus Cunha Jr.
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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
Jan-Benedict E.M. Steenkamp, Harald. J. van Heerde, and Inge Geyskens
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When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption
Elaine Chan and Anirban Mukhopadhyay
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When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion
Yih Hwai Lee and Elison Ai Ching Lim
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When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
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