As a service to our readers, the Forthcoming Articles page features postprints of authors' originally submitted manuscripts to JMR. These postprints have been reviewed by JMR reviewers and have been accepted by the editor for publication but are not yet in their final publishable form.
December 2009 — Unscheduled Articles
Next Issue: December 2009
On Southbound Ease and Northbound Fees: Literal Consequences of the Metaphoric Link between Vertical Position and Cardinal Direction
Leif D. Nelson and Joseph P. Simmons
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Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation
Xiaoyan Deng and Barbara E. Kahn
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Downsize in 3D, Supersize in 1D: Effects of Dimensionality of Package and Portion Size Changes on Size Estimations, Consuption, and Quantity Discount Expectations
Pierre Chandon and Nailya Ordabayeva
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Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
Ana Valenzuela, Ravi Dhar, and Florian Zettelmeyer
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The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
Gergana Y. Nenkov, J. Jeffrey Inman, John Hulland, and Maureen Morrin
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The Face of Need: Facial Emotion Expression on Charity Advertisements
Deborah A. Small and Nicole M. Verrochi
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Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing
Kurt A. Carlson, Margaret G. Meloy, and Daniel Lieb
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The Political Participation Puzzle and Marketing
Ron Shachar
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Statistical Benefits of Choices from Subsets
Robert Zeithammer and Peter Lenk
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The Value of Informative Priors in Bayesian Inference with Sparse Data
Peter Lenk and Bryan Orme
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A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
Madiha Ferjani, Kamel Jedidi, and Sharan Jagpal
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Unscheduled Forthcoming Articles
An Assessment of Chronic Regulatory Focus Measures
Kelly L. Haws, Utpal M. Dholakia, And William O. Bearden
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Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
Harikesh S. Nair, Puneet Manchanda, and Tulikaa Bhatia
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Bayesian Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer
Jeonghye Choi, Sam K. Hui, and David R. Bell
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Brand Extension Strategy Planning: Empirical Estimation of Brand-Category Personality Fit and Atypicality
Rajeev Batra, Peter Lenk, and Michel Wedel
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Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals
Robyn A. LeBoeuf and Joseph P. Simmons
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Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
Shankar Ganesan, Steven P. Brown, Babu John Mariadoss, and Hillbun (Dixon) Ho
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Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children
Anirban Mukhopadhyay and Catherine W. M. Yeung
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Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions
Gülden Ülkümen, Amitav Chakravarti, and Vicki G. Morwitz
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Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
Alexander Chernev and David Gal
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Cognitive Inertia and the Implicit Association Test
Claude Messner and Joachim Vosgerau
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A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling
Heungsun Hwang, Naresh K. Malhotra, Youngchan Kim, Marc A. Tomiuk, and Sungjin Hong
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Consumer Options: Theory and an Empirical Application to a Sports Market
Preethika Sainam, Sridhar Balasubramanian, and Barry L. Bayus
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Consumer Value-Maximizing Sweepstakes and Contests
Ajay Kalra and Mengze Shi
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A Control Function Approach to Endogeneity in Consumer Choice Models
Amil Petrin and Kenneth Train
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Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality
Sharon Ng
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Cumulative Timed Intent: A New Predictive Tool for Technology Adoption
Koert Van Ittersum and Fred M. Feinberg
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Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
Xueming Luo, Christian Homburg, and Jan Wieseke
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Customer Satisfaction Heterogeneity and Shareholder Value
Rajdeep Grewal, Murali Chandrashekaran, and Alka V. Citrin
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Deriving Value from Social Commerce Networks
Andrew T. Stephen and Olivier Toubia
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Determining Influential Users In Internet Social Networks
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
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Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases
Lan Luo, Xinlei (Jack) Chen, Jeanie Han, and C. Whan Park
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Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Silinskaia
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Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?
Hongju Liu
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Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
Ernst C. Osinga, Peter S.H. Leeflang, and Jaap E. Wieringa
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The Effect of Customer Satisfaction on Consumer Spending Growth
Claes Fornell, Roland T. Rust & Marnik G. Dekimp
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The Effect of Decision Order on Purchase Quantity Decisions
Stephen M. Nowlis, Ravi Dhar, and Itamar Simonson
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The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
Miranda R. Goode, Darren W. Dahl, and C. Page Moreau
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The Effect of Need for Uniqueness on Word of Mouth
Amar Cheema and Andrew M. Kaikati
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The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings
Kwanho Suk, Song-Oh Yoon, Donald R. Lichtenstein, and Sie Yeoun Song
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The Effect of Regulatory Depletion on Attitude Certainty
Echo Wen Wan, Derek D. Rucker, Zakary L. Tormala, and Joshua J. Clarkson
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The Effect of Sales Promotions on Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions
Suresh Ramanathan and Sanjay K. Dhar
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The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
Jiewen Hong and Brian Sternthal
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Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements
Cornelia Pechmann and Liangyan Wang
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Emotion and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
Jesper H. Nielsen, Stewart A. Shapiro, and Charlotte H. Mason
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Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
Nidhi Agrawal and Adam Duhachek
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Forecasting Marketing-Mix Responsiveness for New Products
Y. Jackie Luan and K. Sudhir
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Forward Buying by Retailers
Preyas S. Desai, Oded Koenigsberg, and Devavrat Purohit
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Great Expectations?! Assortment Size, Expectations, and Satisfaction
Kristin Diehl and Cait Poynor
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Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences
Jia Liu and Dirk Smeesters
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Heuristics and Biases in Data-Based Decision Making: The Effects of Experience, Training, and Graphical Data Displays
J. Wesley Hutchinson, Joseph W. Alba, and Eric M. Eisenstein
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How Do Price Fairness Perceptions Differ Across Culture?
Lisa E. Bolton, Hean Tat Keh, and Joseph W. Alba
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How Important Are Brands? A Cross-category, Cross-country Study
Marc Fischer, Franziska Voelckner, and Henrik Sattler
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How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
Eric T. Anderson, Nathan M. Fong, Duncan I. Simester, and Catherine E. Tucker
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How the Order of Sampled Experiential Products Affects Choice
Dipayan Biswas, Dhruv Grewal, and Anne Roggeveen
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Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model
Joost van Rosmalen, Hester van Herk, and Patrick J.F. Groenen
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The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image
Ryan Hamilton and Alexander Chernev
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The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
Shailendra Pratap Jain, Pragya Mathur, and Durairaj Maheswaran
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Insincere Flattery Actually Works: A Dual-Attitudes Perspective
Elaine Chan and Jaideep Sengupta
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The Long-Term Effect of Marketing Strategy on Brand Sales
M. Berk Ataman, Harald J. Van Heerde, and Carl F. Mela
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Looming Losses in Future Time Perception
Baler Bilgin and Robyn A. LeBoeuf
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Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions
Rupinder Jindal, Douglas E. Hughes, Adam Rapp, and Michael Ahearne
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Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
Sören W. Scholz, Martin Meißner, and Reinhold Decker
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Mind-Set Metrics in Market Response Models: An Integrative Approach
Shuba Srinivasan, Marc Vanhuele, and Koen Pauwels
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Modeling the Intrahousehold Behavioral Interaction
Sha Yang, Yi Zhao, Tülin Erdem, and Ying Zhao
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The Orientation-Matching Hypothesis: An Emotion Specificity Approach to Affect Regulation
Aparna A. Labroo and Derek D. Rucker
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Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
Marc Fischer and Sönke Albers
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Personal Selling Elasticities: A Meta-Analysis
Shrihari Sridhar, Murali K. Mantrala, and Sönke Albers
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Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity
Peter J. Lenk and Timothy J. Gilbride
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Power-Distance Belief and Impulsive Buying
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
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Procrastination of Enjoyable Experiences
Suzanne B. Shu and Ayelet Gneezy
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Product Variety, Informative Advertising, and Price Competition
Wilfred Amaldoss and Chuan He
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Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
Inge Geyskens, Katrijn Gielens, and Els Gijsbrechts
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Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing
Z. Jane Gu and Sha Yang
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Raising the Bar: Bias Adjustment of Advertising Recognition Tests
Anocha Aribarg, F.G.M. Pieters, and Michel Wedel
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Reducing Social Desirability Bias with Item-Randomized Response: An Application to Measure Underreported Desires
Martijn G. de Jong, Rik Pieters, and Jean-Paul Fox
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Retrieving Unobserved Consideration Sets from Household Panel Data
Erjen van Nierop, Bart Bronnenberg, Richard Paap, Michel Wedel, and Philip Hans Franses
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The “Right” Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts
Donna L. Hoffman, Praveen K. Kopalle, and Thomas P. Novak
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The Role of Consensus in Sales Team Performance
Michael Ahearne, Scott B. MacKenzie, Philip M. Podsakoff, John E. Mathieu, and Son K. Lam
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Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue
Hans Haans and Els Gijsbrechts
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Shaping Customer Satisfaction Through Self-Awareness Cues
Michel Tuan Pham, Caroline Goukens, Donald R. Lehmann, and Jennifer Ames Stuart
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A Silver Lining of Standing in Line: Queuing Increases Value of Products
Minjung Koo and Ayelet Fishbach
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The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction
Jill G. Griffin and Susan M. Broniarczyk
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Social Loss Aversion and Optimal Contest Design
Noah Lim
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Socially Desirable Response Tendencies in Survey Research
Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, and Hans Baumgartner
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The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry
Wooseong Kang, Barry L. Bayus, and Sridhar Balasubramanian
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Store Within a Store
Kinshuk Jerath and Z. John Zhang
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The Theory and Practice of Myopic Management
Natalie Mizik
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Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
Kapil R. Tuli, Sundar G. Bharadwaj, and Ajay K. Kohli
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Trade-Offs and Depletion in Choice
Jing Wang, Nathan Novemsky, Ravi Dhar, and Roy F. Baumeister
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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
Jan-Benedict E.M. Steenkamp, Harald. J. van Heerde, and Inge Geyskens
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When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption
Elaine Chan and Anirban Mukhopadhyay
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When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion
Yih Hwai Lee and Elison Ai Ching Lim
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When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
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