JENNIFER AAKER
Stanford University
KUSUM L. AILAWADI
Dartmouth College
ANDREW AINSLIE
University of California, Los Angeles
JOSEPH W. ALBA
University of Florida
WILFRED AMALDOSS
Duke University
DAN ARIELY
Massachusetts Institute of Technology
NEERAJ ARORA
University of Wisconsin, Madison
BARRY L. BAYUS
University of North Carolina
WILLIAM O. BEARDEN
University of South Carolina
DAVID BELL
University of Pennsylvania
JAMES R. BETTMAN
Duke University
DOUGLAS BOWMAN
Emory University
ERIC BRADLOW
University of Pennsylvania
SUSAN M. BRONIARCZYK
University of Texas at Austin
BART BRONNENBERG
Tilburg University
RANDOLPH E. BUCKLIN
University of California, Los Angeles
RAJESH K. CHANDY
University of Minnesota
YUXIN CHEN
New York University
ALEXANDER CHERNEV
Northwestern University
IMRAN CURRIM
University of California, Irvine
DARREN W. DAHL
University of British Columbia
PETER J. DANAHER
University of Melbourne
PREYAS DESAI
Duke University
ROHIT DESHPANDÉ
Harvard University
UTPAL M. DHOLAKIA
Rice University
WILLIAM R. DILLON
Southern Methodist University
JEAN-PIERRE DUBÉ
University of Chicago
SHANTANU DUTTA
University of Southern California
TÜLIN ERDEM
New York University
PETER FADER
University of Pennsylvania
JOHN T. GOURVILLE
Harvard University
ERIC GREENLEAF
New York University
SACHIN GUPTA
Cornell University
STEPHEN J. HOCH
University of Pennsylvania
WAYNE D. HOYER
University of Texas at Austin
CHRISTOPHER HSEE
University of Chicago
JOHN HULLAND
University of Pittsburgh
J. WESLEY HUTCHINSON
University of Pennsylvania
DAWN IACOBUCCI
Vanderbilt University
SANJAY JAIN
Texas A&M University
GITA JOHAR
Columbia University
SANDY JAP
Emory University
VRINDA KADIYALI
Cornell University
WAGNER A. KAMAKURA
Duke University
PUNAM A. KELLER
Dartmouth College
AMNA KIRMANI
University of Maryland
RAN KIVETZ
Columbia University
ARADHNA KRISHNA
University of Michigan
LAKSHMAN KRISHNAMURTHI
Northwestern University
V. KUMAR
Georgia State University
ANGELA LEE
Northwestern University
PETER S.H. LEEFLANG
University of Groningen
DONALD R. LEHMANN
Columbia University
KATHERINE N. LEMON
Boston College
JOHN G. LYNCH, JR.
Duke University
SCOTT B. MACKENZIE
Indiana University
PUNEET MANCHANDA
University of Michigan
GEETA MENON
University of Pennsylvania
JOAN MEYERS-LEVY
University of Minnesota
VIKAS MITTAL
Rice University
NATALIE MIZIK
Columbia University
WILLIAM L. MOORE
University of Utah
SRIDHAR MOORTHY
University of Toronto
PAGE MOREAU
University of Colorado, Boulder
EITAN MULLER
Tel Aviv University
SCOTT NESLIN
Dartmouth College
NATHAN NOVEMSKY
Yale University
STEPHEN M. NOWLIS
Arizona State University
JOSEPH C. NUNES
University of Southern California
KOEN PAUWELS
Dartmouth College
MICHEL PHAM
Columbia University
F.G.M. PIETERS
Tillburg University
PRIYA RAGHUBIR
New York University
AKSHAY R. RAO
University of Minnesota
AMBAR G. RAO
Washington University
RAM C. RAO
University of Texas, Dallas
VITHALA R. RAO
Cornell University
BRIAN T. RATCHFORD
University of Texas, Dallas
REBECCA RATNER
University of Maryland
ARIC RINDFLEISCH
University of Wisconsin, Madison
JOHN H. ROBERTS
University of New South Wales
London Business School
PETER ROSSI
University of Chicago
GARY J. RUSSELL
University of Iowa
P.B. (SEETHU) SEETHARAMAN
Rice University
RON SHACHAR
Tel Aviv University and Duke University
SHARON SHAVITT
University of Illinois at Urbana-Champaign
BABA SHIV
Stanford University
STEVEN M. SHUGAN
University of Florida
DUNCAN I. SIMESTER
Massachusetts Institute of Technology
ITAMAR SIMONSON
Stanford University
SANJAY SOOD
University of California, Los Angeles
SHUBA SRINIVASAN
University of California, Riverside
V. SRINIVASAN
Stanford University
JAN-BENEDICT STEENKAMP
University of North Carolina
K. SUDHIR
Yale University
MITA SUJAN
Tulane University
BAOHONG SUN
Carnegie Mellon University
HARALD VAN HEERDE
University of Waikato
P. RAJAN VARADARAJAN
Texas A&M University
NAUFEL VILCASSIM
London Business School
MIGUEL VILLAS-BOAS
University of California, Berkeley
BARTON WEITZ
University of Florida
KLAUS WERTENBROCH
INSEAD
PATTI WILLIAMS
University of Pennsylvania
RUSSELL S. WINER
New York University
CAROLYN YOON
University of Michigan
GAL ZAUBERMAN
University of Pennsylvania
VALARIE ZEITHAML
University of North Carolina, Chapel Hill
FLORIAN ZETTELMEYER
University of California, Berkeley
Print ISSN: 0022-2437 | Online ISSN: 1547-7193 | Frequency: Bimonthly | Current Volume: 45