Journal of Marketing Research''s "Book Review" section provides critical reviews of recent marketing-related titles, assisting readers in assessing the books' potential value.
November 2006, Volume 43, Number 4
Asking Questions: The Definitive Guide to Questionnaire Design, by Norman Bradburn, Seymour Sudman, and Brian Wansink.
August 2006, Volume 43, Number 3
High Performance Marketing,by Naras Eechambadi; Marketing and the Bottom Line, by Tim Ambler; and Marketing Payback, by Robert Shaw and David Merrick.
May 2006, Volume 43, Number 2
Rational Choice and Judgment,by Rex Brown; Applying Social Cognition to Consumer-Focused Strategy, edited by Frank R. Kardes, Paul M. Herr, and Jacques Nantel; and The Cambridge Handbook of Thinking and Reasoning, edited by Keith J. Holyoak and Robert G. Morrison.
February 2006, Volume 43, Number 1
Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds, by Karen Post; Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands, by Nick Wreden; and Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound, by Martin Lindstrom.
November 2005, Volume 42, Number 4
Market Intelligence: How and Why Organizations Use Market Research, by Martin Callingham, and Consumer Insight: How To Use Data And Market Research To Get Closer To Your Customer, edited by Merlin Stone, Alison Bond, and Bryan Foss.
August 2005, Volume 42, Number 3
Modeling the Internet and the Web, by Pierre Baldi, Paolo Frasconi, and Padhraic Smyth; Mining the Web, by Soumen Chakrabarti; and Handbook of Graphs and Networks, by Stefan Bornholdt and Heinz Georg Schuster.
May 2005, Volume 42, Number 2
Why CRM Doesn't Work, by Frederick Newell; The Ultimate CRM Handbook, edited by John G. Freeland; and Customer Relationship Management, by Francis Buttle.
February 2005, Volume 42, Number 1
There's No Business That's Not Show Business, by Bernd H. Schmitt, David L. Rogers, and Karen Vrotsos, and Priceless: Turning Ordinary Products into Extraordinary Experiences, by Diana LaSalle.
November 2004, Volume 41, Number 4
Qualitative Market Research: Principle and Practice, edited by Gill Ereaut, Mike Imms, and Martin Callingham.
August 2004, Volume 41, Number 3
An Introduction to Data Envelopment Analysis, by R. Ramanathan; New Efficiency Theory, by Jati K. Sengupta; and Quantitative Models for Performance Evaluation and Benchmarking, by Joe Zhu.
May 2004, Volume 41, Number 2
Managerial Applications of Multivariate Analysis in Marketing, by James H. Myers and Gary M. Mullet, and Using Qualitative Research in Advertising, by Margaret A. Morrison, Eric Haley, and Kim Bartel Sheehan.
February 2004, Volume 41, Number 1
Laws of the Web: Patterns in the Ecology of Information, by Bernardo Huberman; Six Degrees: The Science of a Connected Age, by Duncan J. Watts; and Linked: The New Science of Networks, by Alberto-László Barábasi.
August 2003, Volume 40, Number 3
Handbook of Data Mining and Knowledge, edited by Willi Klösgen and Jan M. Zytkow, and Statistical Analysis with Missing Data, Second Edition, by Roderick J.A. Little and Donald B. Rubin.
May 2003, Volume 40, Number 2
Handbook of Mixed Methods in Social & Behavioral Research, edited by Abbas Tashakkori and Charles Teddlie, and Cross-Cultural Survey Methods, by Janet A. Harkness, Fons J.R. Van de Vijver, and Peter Ph. Mohler.
February 2003, Volume 40, Number 1
Quantitative Models in Marketing Research, by Philip Hans Franses and Richard Paap.
November 2002, Volume 39, Number 4
Principles of Forecasting: A Handbook for Researchers and Practitioners, edited by J. Scott Armstrong, and Optimal Database Marketing: Strategy, Development, and Data Mining, by Ronald G. Drozdenko and Perry D. Drake.
August 2002, Volume 39, Number 3
Market Response Models, Econometric and Time Series Analysis, Second Edition, by Dominique M. Hanssens, Leonard J. Parsons, and Randall L. Schultz, and Culture's Consequences, Second Edition, by Geert Hofstede.
May 2002, Volume 39, Number 2
Web-Based Analysis for Competitive Intelligence, by Conor Vibert, and Qualitative Methods for Marketplace Research, by Shay Sayre.
February 2002, Volume 39, Number 1
Reviews of Causality: Models, Reasoning, and Inference, by Judea Pearl, and Causation, Prediction, and Search, Second Edition, by Peter Spirtes, Clark Glymour, and Richard Scheines.