2011 O'Dell Award | Previous O'Dell Winners
2011 Green Award | Previous Green Winners
2011 William F. O'Dell Award
Judith A. Chevalier and
Dina Mayzlin have been selected as the recipients of the 2011 William F. O’Dell Award for their article “
The Effect of Word of Mouth on Sales: Online Book Reviews,” which appeared in the August 2006 (Volume 43, Number 3) issue.
The award honors the Journal of Marketing Research article published in 2006 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. The committee overseeing the voting process comprised Sunil Gupta (chair), James Bettman, and Jean-Pierre Dubé.
- Judith Chevalier is William S. Beinecke Professor of Finance and Economics at Yale University School of Management.
- Dina Mayzlin is Associate Professor of Marketing at Yale University School of Management.
The four other finalists were as follows: Ran Kivetz, Oleg Urminsky, and Yuhuang Zheng for their article “The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention” (Vol. 43, No. 1); Florian Zettelmeyer, Fiona Scott Morton, and Jorge Silva-Risso for their article “How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data” (Vol. 43, No. 2); Scott A. Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and Charlotte H. Mason for their article “Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models” (Vol. 43, No. 2); and Teck H. Ho, Noah Lim, and Colin F. Camerer for their article “Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics” (Vol. 43, No. 3)
The award is presented annually at the American Marketing Association’s Winter Marketing Educators Conference held this year on February 18-20, 2011, at the Hilton Austin in Austin, TX.
2011 Paul E. Green Award
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin have been selected as the recipients of the 2011 Paul E. Green Award for their article “Determining Influential Users in Internet Social Networks,” which appeared in the August 2010 (Volume 47, Number 4) issue of Journal of Marketing Research.
The award honors the Journal of Marketing Research article published in 2010 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research. The committee overseeing the voting process comprised Eitan Muller, Misra Sanjog, and F.G.M (Rik) Pieters.
- Michael Trusov is Assistant Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland.
- Anand V. Bodapati is Associate Professor in the Anderson School of Management at the University of California, Los Angeles.
- Randolph E. Bucklin is Peter W. Mullin Professor of Marketing in the Anderson School of Management at the University of California, Los Angeles.
The five (other) finalists were as follows: Amil Petrin and Kenneth Train for their article, “A Control Function Approach to Endogeneity in Consumer Choice Models” (Vol. 47, No. 1); Claes Fornell, Roland T. Rust, and Marnik G. Dekimpe for their article, “The Effect of Customer Satisfaction on Consumer Spending Growth” (Vol. 47, No. 1); Andrew T. Stephen and Olivier Toubia for their article, “Deriving Value from Social Commerce Networks” (Vol. 47. No. 2), Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger for their article, “When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes” (Vol. 47, No. 4); and Natalie Mizik for her article “The Theory and Practice of Myopic Management” (Vol. 47, No. 4).
The award is generously funded by colleagues, students, and friends of Green and is administered through the AMA Foundation.
The award is presented annually at the American Marketing Association’s Winter Marketing Educators Conference held this year on February 18-20, 2011, at the Hilton Austin in Austin, TX.