2010 O'Dell Award | Previous O'Dell Winners
2010 Green Award | Previous Green Winners
2010 William F. O'Dell Award
Baba Shiv, Ziv Carmon, and Dan Ariely have been selected as the recipients of the 2010 William F. O’Dell Award for their article “Placebo Effects of Marketing Actions: Consumers May Get What They Pay For,” which appeared in the November 2005 (Volume 42, Number 4) issue of Journal of Marketing Research.
The award honors the Journal of Marketing Research article published in 2005 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. The committee overseeing the voting process comprised Russ Winer (chair), Greg Allenby, and Ravi Dhar.
- Baba Shiv is Professor of Marketing at Stanford University’s Graduate School of Business.
- Ziv Carmon is Professor of Marketing at INSEAD.
- Dan Ariely is Alfred P. Sloan Professor of Behavioral Economics at Massachusetts Institute of Technology.
The four other finalists were as follows: Min Ding, Rajdeep Grewal, and John Liechty for their article, “Incentive-Aligned Conjoint Analysis” (February 2005); Nathan Novemsky and Daniel Kahneman for their article, “The Boundaries of Loss Aversion” (May 2005); Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee for their article, “RFM and CLV: Using Iso-Value Curves for Customer Base Analysis” (November 2005); and Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust for their article “Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing” (November 2005).
The award is presented annually at the American Marketing Association’s Winter Marketing Educators’ Conference, held this year February 19–22, 2010, at the Sheraton New Orleans in New Orleans, La.
2010 Paul E. Green Award
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman have been selected as the 2010 winners for their article “Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences,” which appeared in the August 2009 (Volume 46, Number 4) issue of Journal of Marketing Research.
The award honors the Journal of Marketing Research article published in 2009 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research. The committee overseeing the voting process comprised Bart Bronnenberg and Gita Johar.
- Gal Zauberman is Associate Professor of Marketing in the Wharton School at the University of Pennsylvania.
- B. Kyu Kim is a doctoral student in the Wharton School at the University of Pennsylvania.
- Selin Malkoc is Assistant Professor of Marketing at Washington University in St. Louis.
- James R. Bettman is Burlington Industries Professor of Business Administration and Professor of Psychology and Neuroscience at Duke University.
The six (other) finalists were as follows: Barak Libai, Eitan Muller, and Renana Peres for their article “The Diffusion of Services” (April 2009); Richard A. Briesch, Pradeep K. Chintagunta, and Edward J. Fox for their article “How Does Assortment Affect Grocery Store Choice?” (April 2009); Jie Zhang and Michel Wedel for their article “The Effectiveness of Customized Promotions in Online and Offline Stores” (April 2009); Shuba Srinivasan and Dominique M. Hanssens for their article “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions” (June 2009); Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi for their article “Do Switching Costs Make Markets Less Competitive?” (August 2009); and Ting Zhu, Vishal Singh, and Mark D. Manuszak for their article “Market Structure and Competition in the Retail Discount Industry” (August 2009).
The award is generously funded by colleagues, students, and friends of Green and is administered through the AMA Foundation.
The award is presented annually at the American Marketing Association’s Winter Marketing Educators’ Conference, held this year February 19–22, 2010, at the Sheraton New Orleans in New Orleans, La. The authors also present the work at the Advanced Research Techniques (ART) Forum, held June 6–9, 2010, in San Francisco.