Greg Allenby, Ohio State University
Technical Expertise: Bayesian econometrics
Managerial Focus: Pricing, product, segmentation
Ziv Carmon, INSEAD
Technical Expertise: Consumer judgment and decision making
Managerial Focus: Consumer reactions to marketing actions
Pradeep Chintagunta, University of Chicago
Technical Expertise: Structural modeling, simulated markets
Managerial Focus: Pricing, channels
Marnik Dekimpe, Tilburg University and Catholic University Leuven
Technical Expertise: Econometrics, time series analysis
Managerial Focus: Marketing-mix effectiveness, retailing, strategy
Wayne DeSarbo, Pennsylvania State University
Technical Expertise: Classification, measurement, multidimensional scaling
Managerial Focus: New product design, positioning, segmentation
Ravi Dhar, Yale University
Technical Expertise: Consumer psychology
Managerial Focus: Segmentation
Fred M. Feinberg, University of Michigan
Technical Expertise: Discrete choice, optimal control
Managerial Focus: Models of advertising and variety-seeking, Marketing-engineering interface
Hubert Gatignon, INSEAD
Technical Expertise: Adoption and diffusion, econometrics
Managerial Focus: Global strategy
Sunil Gupta, Harvard University
Technical Expertise: Choice models, econometrics
Managerial Focus: Customer value and resource allocation
Dominique Hanssens, University of California, Los Angeles
Technical Expertise: Econometrics, time series
Managerial Focus: Market impact, resource allocation
John Hauser, Massachusetts Institute of Technology
Technical Expertise: Choice modeling
Managerial Focus: Product competition
Jan B. Heide, University of Wisconsin-Madison
Technical Expertise: Surveys
Managerial Focus: Distribution channels, interorganizational relationships
Teck-Hua Ho, University of California, Berkley
Technical Expertise: Experimental and behavioral economics, behavioral decision theory
Managerial Focus: Distribution channels, internet marketing, pricing
Jeffrey Inman, University of Pittsburgh
Technical Expertise: Consumer psychology
Managerial Focus: In-store decision making, satisfaction
Chris Janiszewski, University of Florida
Technical Expertise: Social/cognitive psychology
Managerial Focus: Pricing, promotion
Carl Mela, Duke University
Technical Expertise: Econometrics, structural modeling
Managerial Focus: Marketing strategy, internet and new media
Leigh McAlister, University of Texas, Austin
Technical Expertise: Financial valuation, modeling
Managerial Focus: Strategy and customer management
Christine Moorman, Duke University
Technical Expertise: Natural experiments, surveys
Managerial Focus: Marketing learning, marketing strategy and organization innovation
Roland T. Rust, University of Maryland
Technical Expertise: Psychometrics, nonparametric statistics, complexity
Managerial Focus: Service, customer equity, customer relationship management, customer satisfaction
Dilip Soman, University of Toronto
Technical Expertise: Behavioral decision theory
Managerial Focus: Pricing, public policy
Gerard Tellis, University of Southern California
Technical Expertise: Event analysis, history
Managerial Focus: New products, strategy
Christophe Van den Bulte, University of Pennsylvania
Technical Expertise: Social network analysis, adoption and diffusion models
Managerial Focus: New products, business marketing
Michel Wedel, University of Maryland
Technical Expertise: Bayesian econometrics and statistics
Managerial Focus: Personalization, segmentation, visual marketing