James R. Bettman, Duke University
Technical Expertise: decision making, emotion, behavioral decision theory
Yuxin Chen, New York University
Technical Expertise: Analytical modeling, Bayesian econometrics
Managerial Focus: Database marketing, Internet marketing, pricing
Ravi Dhar, Yale University
Technical Expertise: Consumer psychology
Managerial Focus: Segmentation
Jean-Pierre Dubé, University of Chicago
Technical Expertise: Structural modeling, econometrics, empirical industrial organization
Managerial Focus: Pricing, advertising, branding
Fred M. Feinberg, University of Michigan
Technical Expertise: Discrete choice, optimal control
Managerial Focus: Models of advertising and variety-seeking, Marketing-engineering interface
Hubert Gatignon, INSEAD
Technical Expertise: Adoption and diffusion, econometrics
Managerial Focus: Global strategy
Sunil Gupta, Harvard University
Technical Expertise: Choice models, econometrics
Managerial Focus: Customer value and resource allocation
Teck-Hua Ho, National University of Singapore and University of California, Berkeley
Technical Expertise: Experimental and behavioral economics, behavioral decision theory
Managerial Focus: Distribution channels, internet marketing, pricing
Jeffrey Inman, University of Pittsburgh
Technical Expertise: Consumer psychology
Managerial Focus: In-store decision making, satisfaction
Chris Janiszewski, University of Florida
Technical Expertise: Information processing, consumer behavior
Managerial Focus: Advertising, pricing, branding
Gita Johar, Columbia University
Technical Expertise: Consumer psychology
Managerial Focus: Consumer response to marketing actions
Carl Mela, Duke University
Technical Expertise: Econometrics, structural modeling
Managerial Focus: Marketing strategy, internet and new media
Robert Meyer, University of Pennsylvania/University of Miami
Technical Expertise: Behavioral economics, consumer choice analysis
Managerial Focus: New product development, forecasting
Christine Moorman, Duke University
Technical Expertise: Natural experiments, surveys
Managerial Focus: Marketing learning, marketing strategy and organization innovation
Vicki G. Morwitz, New York University
Technical Expertise: Consumer psychology
Managerial Focus: Survey methodology, behavioral pricing
Stephen M. Nowlis, Washington University
Technical Expertise: Consumer decision making, choice, hedonics, consumption
Managerial Focus: Consumer response to marketing tactics
Rik Pieters, Tillburg University
Technical Expertise: Consumer psychology
Managerial Focus: Visual marketing, survey methodology, marketing effectiveness
Vithala R. Rao, Cornell University
Technical Expertise: Conjoint analysis and choice modeling, multivariate methods, marketing models
Managerial Focus: Pricing; product design, brand equity, bundling
Ron Shachar, Tel Aviv University, Duke University
Technical Expertise: Structural modeling, econometrics, choice models
Managerial Focus: Marketing communications, political marketing, identity marketing
Duncan Simester, Massachusetts Institute of Technology
Technical Expertise: Game theory, field experiments, natural experiments
Managerial Focus: Competitive strategy, pricing, channels, retailing
Jan-Benedict Steenkamp, University of North Carolina, Chapel Hill
Technical Expertise: Surveys, meta-analysis, measurement, natural experiments
Managerial Focus: Branding, global marketing, marketing effectiveness
Gerard Tellis, University of Southern California
Technical Expertise: Event analysis, history
Managerial Focus: New products, strategy
Christophe Van den Bulte, University of Pennsylvania
Technical Expertise: Social network analysis, adoption and diffusion models
Managerial Focus: New products, business marketing
Michel Wedel, University of Maryland
Technical Expertise: Bayesian econometrics and statistics
Managerial Focus: Personalization, segmentation, visual marketing