Skip Ribbon Commands
Skip to main content
Resource Library Calendar Career Management Community
About The AMA Search
Login

The AMA connects you to a world of resources that deliver results, and help you succeed today and into the future. Join the AMA, and put the power of AMA membership to work for you.


Join AMA

About AMA

Email Print page

Journal of Marketing Research: Associate Editors

Jonah Berger, University of Pennsylvania
Technical Expertise: social influence, word of mouth, social media, social identity

James R. Bettman, Duke University
Technical Expertise: decision making, emotion, behavioral decision theory

Eric Bradlow, University of Pennsylvania

Susan Broniarczyk, University of Texas at Austin

 

 

Yuxin Chen, New York University
Technical Expertise: Analytical modeling, Bayesian econometrics
Managerial Focus: Database marketing, Internet marketing, pricing

Peter Danaher, University of Auckland

Marnik Dekimpe, Tilburg University

Ravi Dhar, Yale University

Jean-Pierre Dubé
, University of Chicago
Technical Expertise: Structural modeling, econometrics, empirical industrial organization
Managerial Focus: Pricing, advertising, branding

Fred M. Feinberg, University of Michigan
Technical Expertise: Discrete choice, optimal control
Managerial Focus: Models of advertising and variety-seeking, Marketing-engineering interface

Hubert Gatignon, INSEAD
Technical Expertise: Adoption and diffusion, econometrics
Managerial Focus: Global strategy

Jacob Goldenberg, Hebrew University of Jerusalem

Avi Goldfarb
, University of Toronto

Rajdeep Grewal, Pennsylvania State University

Sunil Gupta, Harvard University
Technical Expertise: Choice models, econometrics
Managerial Focus: Customer value and resource allocation

Teck-Hua Ho, National University of Singapore and University of California, Berkeley
Technical Expertise: Experimental and behavioral economics, behavioral decision theory
Managerial Focus: Distribution channels, internet marketing, pricing

Jeffrey Inman, University of Pittsburgh
Technical Expertise: Consumer psychology
Managerial Focus: In-store decision making, satisfaction

Ajay K. Kohli, Georgia  Institute of Technology

V. Kumar, Georgia State University

Donald R. Lehmann, Columbia University

Carl Mela, Duke University
Technical Expertise: Econometrics, structural modeling
Managerial Focus: Marketing strategy, internet and new media

Christine Moorman, Duke University
Technical Expertise: Natural experiments, surveys
Managerial Focus: Marketing learning, marketing strategy and organization innovation

Vicki G. Morwitz, New York University
Technical Expertise: Consumer psychology
Managerial Focus: Survey methodology, behavioral pricing

Stephen M. Nowlis, Washington University
Technical Expertise: Consumer decision making, choice, hedonics, consumption
Managerial Focus: Consumer response to marketing tactics

Rik Pieters, Tillburg University
Technical Expertise: Consumer psychology
Managerial Focus: Visual marketing, survey methodology, marketing effectiveness

Akshay Rao, University of Minnesota

Rebecca Ratner, University of Maryland

Duncan Simester, Massachusetts Institute of Technology
Technical Expertise: Game theory, field experiments, natural experiments
Managerial Focus: Competitive strategy, pricing, channels, retailing

Jan-Benedict Steenkamp, University of North Carolina, Chapel Hill
Technical Expertise: Surveys, meta-analysis, measurement, natural experiments
Managerial Focus: Branding, global marketing, marketing effectiveness

Deborah Small, University of Pennsylvania

Dilip  Soman, University of Toronto
 
Gerard Tellis, University of Southern California
Technical Expertise: Event analysis, history
Managerial Focus: New products, strategy

Christophe Van den Bulte, University of Pennsylvania
Technical Expertise: Social network analysis, adoption and diffusion models
Managerial Focus: New products, business marketin

Michel Wedel, University of Maryland
Technical Expertise: Bayesian econometrics and statistics
Managerial Focus: Personalization, segmentation, visual marketing

Carolyn Yoon, University of Michigan