About AMA

Jonah Berger, University of Pennsylvania
Technical Expertise: social influence, word of mouth, social media, social identity

James R. Bettman, Duke University
Technical Expertise: decision making, emotion, behavioral decision theory

Eric Bradlow, University of Pennsylvania

Susan Broniarczyk, University of Texas at Austin

Yuxin Chen, New York University
Technical Expertise: Analytical modeling, Bayesian econometrics
Managerial Focus: Database marketing, Internet marketing, pricing

Peter Danaher, University of Auckland

Marnik Dekimpe, Tilburg University

Ravi Dhar, Yale University

Jean-Pierre Dubé, University of Chicago
Technical Expertise: Structural modeling, econometrics, empirical industrial organization
Managerial Focus: Pricing, advertising, branding

Fred M. Feinberg, University of Michigan
Technical Expertise: Discrete choice, optimal control
Managerial Focus: Models of advertising and variety-seeking, Marketing-engineering interface

Hubert Gatignon, INSEAD
Technical Expertise: Adoption and diffusion, econometrics
Managerial Focus: Global strategy

Jacob Goldenberg, Hebrew University of Jerusalem

Avi Goldfarb, University of Toronto

Rajdeep Grewal, Pennsylvania State University

Sunil Gupta, Harvard University
Technical Expertise: Choice models, econometrics
Managerial Focus: Customer value and resource allocation

Teck-Hua Ho, National University of Singapore and University of California, Berkeley
Technical Expertise: Experimental and behavioral economics, behavioral decision theory
Managerial Focus: Distribution channels, internet marketing, pricing

Jeffrey Inman, University of Pittsburgh
Technical Expertise: Consumer psychology
Managerial Focus: In-store decision making, satisfaction

Ajay K. Kohli, Georgia  Institute of Technology

V. Kumar, Georgia State University

Donald R. Lehmann, Columbia University

Carl Mela, Duke University
Technical Expertise: Econometrics, structural modeling
Managerial Focus: Marketing strategy, internet and new media

Christine Moorman, Duke University
Technical Expertise: Natural experiments, surveys
Managerial Focus: Marketing learning, marketing strategy and organization innovation

Vicki G. Morwitz, New York University
Technical Expertise: Consumer psychology
Managerial Focus: Survey methodology, behavioral pricing

Stephen M. Nowlis, Washington University
Technical Expertise: Consumer decision making, choice, hedonics, consumption
Managerial Focus: Consumer response to marketing tactics

Rik Pieters, Tillburg University
Technical Expertise: Consumer psychology
Managerial Focus: Visual marketing, survey methodology, marketing effectiveness

Akshay Rao, University of Minnesota

Rebecca Ratner, University of Maryland

Duncan Simester, Massachusetts Institute of Technology
Technical Expertise: Game theory, field experiments, natural experiments
Managerial Focus: Competitive strategy, pricing, channels, retailing

Deborah Small, University of Pennsylvania