Pradeep K. Chintagunta is the Robert Law Professor of Marketing at the University of Chicago Booth School of Business.
Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson School of Management. From 2005 to 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Dr. Hanssens obtained a Ph.D. in marketing from Purdue University's Krannert Graduate School of Management. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science and the Journal of Marketing Research. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Four of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002) and Journal of Marketing Research (1999, 2007), and five were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001 and translated in Chinese by Shanghai People’s Publishing House in 2003. Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs. In 2003 he was awarded the UCLA Anderson School’s Neidorf ‘decade’ teaching award, and in 2007 he was the recipient of the Churchill Lifetime Achievement Award of the American Marketing Association.
John R. Hauser is the Kirin Professor of Marketing and Head of the Management Science Area at the MIT Sloan School of Management where he teaches new product development, marketing management, competitive marketing strategy, and research methodology. He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and a former editor of Marketing Science. He has published over seventy scientific papers. Among his awards include the Converse Award for contributions to the science of marketing and the Parlin Award for contributions to marketing research. With his co-authors he was fortunate to win the MSI award for the most significant contribution to practice, the AMA’s Explor award for contributions to on-line marketing research, four ISMS Little best-paper awards, as well as finalists for the Little, Green, O’Dell, and JPIM awards. He received an award from the MIT Sloan School for outstanding teaching in the Master's program. His students have won major thesis awards including the Brooke's Prize, the Zennetos' Prize, the AMA Howard award, and the INFORMS Bass Award. He has consulted for a variety of corporations on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, and R&D management. He is a founder and principal at Applied Marketing Science, Inc., a fellow of INFORMS and of the INFORMS Society of Marketing Science, was a trustee of the Marketing Science Institute, and serves on many editorial boards. He enjoys sailing, NASCAR, opera, and country music.
Joel Huber received his Ph.D. and MBA from the Wharton School of the University of Pennsylvania and his BA from Princeton University. He has taught at the business schools at Penn, Purdue and Columbia, but Duke has been his home for the last 30 years. His research has spanned preference measurement, consumer choice behavior and behavioral decision theory. Beginning with his dissertation under Paul Green on non-metric choice models, he has worked to (1) demonstrate the distorting impact of dominated alternatives on choices (2) assess the impact inferences to missing information in conjoint evaluations (3) develop efficient conjoint choice designs and (4) find consistent and effective ways to value environmental benefits. Reviewing has been an important part of his life. He has been on the review boards for JMR, JM, Marketing Science, and JCR. Following eight years as JCR associate editor and two at Marketing Science, he was editor of the Journal of Marketing Research from 2006 to 2009. He is a member of the JCR Policy board and a member of the Advisory Panel for the NSF Decision, Risk and Management Sciences.
Donald R. Lehmann is George E. Warren Professor of Business at Columbia University Graduate School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and PhD from the Krannert School of Purdue University. His research interests include modeling choice and decision making, meta-analysis, the introduction and adoption of innovations, and the measurement and management of marketing assets (customers and brands). He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, and New York University. He has published in and served on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science, and was the founding editor of Marketing Letters. In addition to numerous journal articles, he has published several books: including Market Research and Analysis, Analysis for Marketing Planning, Product Management, Meta Analysis in Marketing, and Managing Customers as Investments. Professor Lehmann has served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research.
John G. Lynch Jr. is the Roy J. Bostock Professor of Marketing at Duke University's Fuqua School of Business.
Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is Chair of the Marketing Department and founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. His lifetime achievement honors include the AMA’s Churchill Award for Lifetime Achievement in Marketing Research, the Distinguished Marketing Educator Award from the Academy of Marketing Science, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising, the AMA’s Career Contributions to the Services Discipline Award, Fellow of the American Statistical Association, and the Elsevier Distinguished Marketing Scholar Award from SMA. He has won best article awards for articles in Journal of Marketing (three times), Journal of Marketing Research (twice), Marketing Science, Journal of Service Research, Journal of Advertising, and Journal of Retailing, as well as MSI’s Robert D. Buzzell Best Paper Award (twice), as well as the Berry-AMA Book Prize for the best book in marketing. He is the founder and Chair of the AMA’s annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research. He is an Academic Trustee of the Marketing Science Institute and serves on the Executive Committee of the European Marketing Academy. He is the immediate past Editor of the Journal of Marketing, and serves as an Area Editor for Marketing Science and the Journal of Marketing Research.
Russell S. Winer is the William Joyce Professor and Chair of the Department of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. Professor Winer has been a visiting faculty member at M.I.T., Stanford University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, École Nationale des Ponts et Chausées, and Henley Management College (U.K.). He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is a past co-editor of Journal of Interactive Marketing, he is an Associate Editor of the International Journal of Research in Marketing, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. Professor Winer is the most recent past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. He has participated in executive education programs around the world and is currently on the board of directors of the American Marketing Association, Henley Management College (U.K.), and the Crown Point Festival.