AD HOC REVIEWERS
The following scholars have worked with the Editorial Review Board, reviewing manuscripts submitted between July 1, 2009, and June 30, 2010. The Editor greatly appreciates their help and acknowledges their valuable contribution to the review process.
Jennifer Aaker
Stanford University
Makoto Abe
University of Tokyo
Rashmi Adaval
Hong Kong University of Science and Technology
Pankaj Aggarwal
University of Toronto
Nidhi Agrawal
Northwestern University
Lerzan Aksoy
Fordham University
Sonke Albers
University of Kiel
Paulo Albuquerque
Simon Graduate School of Business, University of Rochester
Adam Alter
Princeton University
On Amir
University of California, San Diego
Eugene Anderson
University of Michigan
Rick Andrews
University of Delaware
Asim Ansari
Columbia University
Anocha Aribarg
University of Michigan
Berk Ataman
Erasmus University Rotterdam
Tamar Avnet
Yeshiva University
Lynd Bacon
Loma Buena Associates
Daniel Bartels
University of Chicago
Rajeev Batra
University of Michigan
Randy Batsell
Rice University
Roy Baumeister
Florida State University
Hans Baumgartner
Pennsylvania State University
Mark Bergen
University of Minnesota
Jonah Berger
University of Pennsylvania
Sundar Bharadwaj
Emory University
Tammo Bijmolt
University of Groningen
Eyal Biyalogorsky
University of California, Davis
Lauren Block
Baruch College/CUNY
Peter Boatwright
Carnegie Mellon University
Ulf Bockenholt
McGill University
Anand Bodapati
University of California, Los Angeles
Lisa Bolton
University of Pennsylvania
Andre Bonfrer
Singapore Management University
Simona Botti
London Business School
S. Adam Brasel
Boston College
Miguel Brendl
Northwestern University
Richard Briesch
Southern Methodist University
Julie Britton
Duke University
Katherine Burson
University of Michigan
Jeffrey Camm
University of Cincinnati
Margaret Campbell
University of Colorado at Boulder
Ziv Carmon
INSEAD
Stephen Carson
University of Utah
Lisa Cavanaugh
University of Southern California
Amitav Chakravarti
New York University
Dipankar Chakravarti
Johns Hopkins University
Goutam Challagalla
Georgia Institute of Technology
Tat Chan
Washington University
Murali Chandrashekaran
Australian Graduate School of Management
Rajesh Chandy
London Business School
Amitava Chattopadhyay
INSEAD
Hai Che
University of Southern California
Amar Cheema
University of Virginia
Yubo Chen
University of Arizona
Siddhartha Chib
Washington University, St. Louis
Andrew Ching
University of Toronto
Joel Cohen
University of Florida
Alan Cooke
University of Florida
Ely Dahan
University of California, Los Angeles
Peter Darke
York University
Srabana Dasgupta
University of British Columbia
Niraj Dawar
University of Western Ontario
Martijn de Jong
Erasmus University Rotterdam
Stefano DellaVigna
University of California, Berkeley
Wayne DeSarbo
Pennsylvania State University
Rohit Deshpandé
Harvard University
Kristin Diehl
University of Southern California
Min Ding
Pennsylvania State University
Bas Donkers
Erasmus University Rotterdam
Michaela Draganska
Stanford University
Cornelia Droge
Michigan State University
Aimee Drolet
University of California, Los Angeles
Anthony Dukes
University of Southern California
Jehoshua Eliashberg
University of Pennsylvania
Terry Elrod
University of Alberta
Jennifer Escalas
Vanderbilt University
Nermin Eyuboglu
Baruch College/The City University of New York
Alexander (Sasha) Fedorikhin
Indiana University
Fred Feinberg
University of Michigan
Adam Finn
University of Alberta, Edmonton
Marc Fischer
Christian-Albrechts-University at Kiel
Ayelet Fishbach
University of Chicago
Claes Fornell
University of Michigan
Susan Fournier
Boston University
Edward Fox
Southern Methodist University
Shane Frederick
Massachusetts Institute of Technology
Jeff Galak
Carnegie Mellon University
Shankar Ganesan
University of Arizona
Andrew Gershoff
University of Michigan
Inge Geyskens
Tilburg University
Katrijn Gielens
University of North Carolina
Ayelet Gneezy
University of California, San Diego
Dave Godes
University of Maryland
Jacob Goldenberg
Hebrew University of Jerusalem
Peter Golder
New York University
Avi Goldfarb
University of Toronto
Shyam Gopinath
Northwestern University
Brett Gordon
Columbia University
Kent Grayson
Northwestern University
Rajdeep Grewal
Pennsylvania State University
Vladas Griskevicius
University of Minnesota
Liang Guo
Hong Kong University of Science and Technology
Zeynep Gürhan-Canli
Koç University
Eric Hamerman
Tulane University
Rebecca Hamilton
University of Maryland
Karsten Hansen
University of California, San Diego
Bruce Hardie
London Business School
Wesley Hartmann
Stanford University
Gerald Häubl
University of Alberta
Timothy Heath
Miami University
William Hedgcock
University of Iowa
Paul Herr
University of Colorado at Boulder
Walter Herzog
University of Michigan
Günter Hitsch
University of Chicago
Donna Hoffman
University of California, Riverside
Christian Homburg
Mannheim University
Dan Horsky
University of Rochester
Mark Houston
Texas Christian University
Christopher Hsee
University of Chicago, Booth School of Business
Sam Hui
New York University
Heungsun Hwang
McGill University
Susumu Iami
Queens University
Alice Isen
Cornell University
Sheena Iyegar
Columbia University
Raghuram Iyengar
University of Pennsylvania
Shailendra Jain
University of Washington
Wolfgang Jank
University of Marketing
Kamel Jedidi
Columbia University
George John
University of Minnesota
P.K. Kannan
University of Maryland
Frank Kardes
University of Cincinnati
Zsolt Katona
University of California, Berkeley
Uzma Khan
Stanford University
Jill Klein
INSEAD
Praveen Kopalle
Dartmouth College
Scott Koslow
University of Waikato
Trichy Krishnan
National University of Singapore Business School
Justin Kruger
New York University
Michael Kruger
Information Resources Inc.
Dmitri Kuksov
Washington University, St. Louis
Alok Kumar
Pennsylvania State University
Vicki Lane
University of Colorado Denver & Health Science Center
Leonard Lee
Columbia University
Peter Lenk
University of Michigan
Jonathan Levav
Columbia University
Michael Lewis
Washington University
Shibo Li
Indiana University
Barak Libai
Tel Aviv University
Donald Lichtenstein
University of Colorado
John Liechty
Pennsylvania State University
Noah Lim
University of Wisconsin–Madison
George Loewenstein
Carnegie Mellon University
Barbara Loken
University of Minnesota
Jordan Louviere
University of Technology, Sydney
Mary Frances Luce
Duke University
Xueming Luo
University of Texas at Arlington
Nicholas Lurie
Georgia Institute of Technology
Robert Lusch
University of Arizona
Richard Lutz
University of Florida
Scott MacKenzie
Indiana University
Vijay Mahajan
University of Texas at Austin
Durairaj Maheswaran
New York University
Selin Malkoc
University of Minnesota
Naomi Mandel
Arizona State University
Kenneth Manning
Colorado State University
Antonia Mantonakis
Brock University
Tridib Mazumdar
Syracuse University
Peter McGraw
University of Colorado
Robert Meyer
University of Miami
Tom Meyvis
New York University
David Mick
University of Virginia
Katherine Milkman
University of Pennsylvania
Sanjog Misra
University of Rochester
Andrew Mitchell
University of Toronto
Debanjan Mitra
University of Florida
Vikas Mittal
Rice University
Wendy Moe
University of Maryland
Cassie Mogilner
Stanford University
Ashwani Monga
University of South Carolina
Kent Monroe
University of Richmond
Alan Montgomery
Carnegie Mellon University
Sangkil Moon
North Carolina State University
Andrea Morales
Arizona State University
Maureen Morrin
Rutgers University
Ashesh Mukherjee
McGill University
Anirban Mukhopadhyay
University of Michigan
B.P. Murthi
University of Texas at Dallas
A.V. Muthukrishnan
Hong Kong University of Science and Technology
Kent Nakamoto
Virginia Polytechnic Institute and State University
Chakravarthi Narasimhan
Washington University
Vishal Narayan
Cornell University
Sridhar Narayanan
Stanford University
Leif Nelson
University of California, Berkeley
Oded Netzer
Columbia University
Jesper Nielsen
University of Arizona
Vincent Nijs
Northwestern University
Rakesh Niraj
University of Southern California
Michael Norton
Harvard University
Elie Ofek
Harvard University
A. Yesim Orhun
University of Chicago
Thomas Otter
The Ohio State University
Ayşegül Özsomer
Koç University
Robert Palmatier
University of Washington
Purushottam Papatla
University of Wisconsin–Milwaukee
C.W. Park
University of Southern California
Young-Hoon Park
Cornell University
Vanessa Patrick
University of Houston
Cornelia Pechmann
University of California, Irvine
Michel Pham
Columbia University
Anastasiya Pocheptsova
University of Maryland
Peter Popkowski Leszczyc
University of Alberta
Steve Posavac
Vanderbilt University
Jaideep Prabhu
Imperial College London
Debu Purohit
Duke University
William Putsis
University of North Carolina
Raj Raghunathan
University of Texas at Austin
Suresh Ramanathan
University of Chicago
Arvind Rangaswamy
Pennsylvania State University
Brian Ratchford
University of Texas at Dallas
Srinivas Reddy
Singapore Management University
Americus Reed
University of Pennsylvania
Lopo Rego
University of Iowa
Werner Reinartz
University of Cologne
Scott Rick
University of Michigan
Jason Riis
Harvard University
Aric Rindfleisch
University of Wisconsin–Madison
Deborah Roedder John
University of Minnesota
William Ross
Pennsylvania State University
Miklos Sarvary
INSEAD
Lisa Scheer
University of Missouri, Columbia
Ann Schlosser
University of Washington
Norbert Schwarz
University of Michigan
Anne Laure Sellier
New York University
Sankar Sen
Baruch College/City University of New York
Raj Sethuraman
Southern Methodist University
Venky Shankar
Texas A&M University
MengZe Shi
University of Toronto
Jiwoong Shin
Yale University
S. Siddarth
University of Southern California
Jorge Silva-Risso
University of California, Riverside
Jagdip Singh
Case Western Reserve University
Vishal Singh
New York University
Bernd Skiera
Johann-Wolfgang Goethe University Frankfurt
Rebecca Slotegraaf
Indiana University
Deborah Small
The Wharton School of the University of Pennsylvania
Dirk Smeesters
Erasmus University Rotterdam
Inseong Song
Seoul National University
Alina Sorescu
Texas A&M University
Raji Srinivasan
University of Texas at Austin
V. (Seenu) Srinivasan
Stanford University
Joel Steckel
New York University
Andrew Stephen
Columbia University
Brian Sternthal
Northwestern University
Mary Sullivan
George Washington University
Peng Sun
Duke University
Joffre Swait
University of Alberta
Vanitha Swaminathan
University of Pittsburgh
Steven Sweldens
INSEAD
Raphael Thomadsen
University of California, Los Angeles
Manoj Thomas
Cornell University
Kenneth Train
University of California, Berkeley
Yaacov Trope
New York University
Catherine Tucker
Massachusetts Institute of Technology
Rajeev Tyagi
University of California, Irvine
Gulden Ulkumen
University of Southern California
U.N. Umesh
Washington State University
H. Rao Unnava
The Ohio State University
Demetrios Vakratsas
McGill University
Ana Valenzuela
Baruch College/City University of New York
Gerrit Van Bruggen
Erasmus University Rotterdam
Koert van Ittersum
Georgia Institute of Technology
Stijn van Osselaer
Erasmus University Rotterdam
Rajkumar Venkatesan
University of Virginia
R. Venkatesh
University of Pittsburgh
Kathleen Vohs
University of Minnesota
Joachim Vosgerau
Carnegie Mellon University
Glenn Voss
North Carolina State University
Brian Wansink
Cornell University
James Ward
Arizona State University
Luc Wathieu
ESMT European School of Management and Technology
Charles Weinberg
University of British Columbia
Douglas West
University of Birmingham
Christian Wheeler
Stanford University
Berend Wierenga
Erasmus University Rotterdam
Jan Wieseke
Ruhr University Bochum
Kenneth Wilbur
Duke University
Stacy Wood
University of South Carolina
Stefan Wuyts
Tilburg University
Jinhong Xie
University of Florida
Song Yao
Northwestern University
Catherine Yeung
National University of Singapore
Judy Zaichkowsky
Simon Fraser University
Shi Zhang
University of California, Los Angeles
Jie Zhang
University of Maryland
Juanjuan Zhang
Massachusetts Institute of Technology
Rui (Juliet) Zhu
University of British Columbia