The following scholars have worked with the Editorial Review Board, reviewing manuscripts submitted between July 1, 2007, and June 30, 2008. The Editor greatly appreciates their help and acknowledges their valuable contribution to the review process.
Rashmi Adaval, Hong Kong University of Science and Technology
Pankaj Aggarwal, University of Toronto
Nidhi Agrawal, Northwestern University
Rohini Ahluwalia, University of Minnesota
Chris Allen, University of Cincinnati
Tim Ambler, London Business School
On Amir, University of California, San Diego
Eric Anderson, Northwestern University
Gene Anderson, University of Michigan
Rick L. Andrews, University of Delaware
Asim Ansari, Columbia University
Anocha Aribarg, University of Michigan
Hal Richard Arkes, Ohio State University
Ofer Azar, Ben-Gurion University of the Negev
Lynd Bacon, Polimetrix Inc.
Subramanian Balachander, Purdue University
Rajeev Batra, University of Michigan
Hans Baumgartner, Pennsylvania State University
Sharon Beatty, University of Alabama
Jonah Berger, Stanford University
Leonard Berry, Texas A&M University
Eyal Biyalogorsk, University of California, Davis
Hart Blanton, Texas A&M University
Paul Bloom, Duke University
Lisa Bolton, University of Pennsylvania
Andre Bonfrer, Singapore Management University
Simona Botti, London Business School
William Bottom, Washington University in St. Louis
S. Adam Brasel, Boston College
Lyle Brenner, University of Florida
Richard Briesch, Southern Methodist University
Donnel Briley, University of Sydney
Julie Edell Britton, Duke University
James R. Brown, West Virginia University
Norris Bruce, University of Texas at Dallas
Raymond R. Burke, Indiana University
Meghan Busse, University of California, Berkeley
Roger J. Calantone, Michigan State University
Dennis Campbell, Harvard University
Margaret Campbell, University of Colorado at Boulder
Kurt Carlson, Duke University
Amitav Chakravarti, New York University
Dipankar Chakravarti, University of Colorado at Boulder
Pierre Chandon, INSEAD
Murali Chandrashekaran, University of New South Wales
Subimal Chatterjee, Binghamton University
Amar Cheema, Washington University in St. Louis
Robert Cialdini, Arizona State University
Anne T. Coughlan, Northwestern University
Tony H. Cui, University of Minnesota
Peter A. Dacin, Queen’s University
Ely Dahan, University of California, Los Angeles
Peter Darke, University of British Columbia
Niraj Dawar, University of Western Ontario
Ad de Jong, Eindhoven University of Technology
Benedict G.C. Dellaert, Erasmus University Rotterdam
Utpal Dholakia, Rice University
Kristin Diehl, University of Southern California
Min Ding, Pennsylvania State University
Wenyu Dou, City University of Hong Kong
Xavier Dreze, University of Pennsylvania
Rex Du, University of Georgia
Jean-Pierre Dube, University of Chicago
Bob Dwyer, University of Cincinnati
Anita Elberse, Harvard University
Jehoshua Eliashberg, University of Pennsylvania
Terry Elrod, University of Alberta
Jennifer Escalas, Vanderbilt University
Theodoros Evgeniou, INSEAD
Paul Farris, University of Virginia
Alexander (Sasha) Fedorikhin, Indiana University
Rosellina Ferraro, University of Maryland
Ayelet Fishbach, University of Chicago
Gavan Fitzsimons, Duke University
Grainne Fitzsimons, University of Waterloo
Claes Fornell, University of Michigan
Susan Fournier, Boston University
Edward Fox, Southern Methodist University
George Franke, University of Alabama
Philip Hans Franses, Erasmus University Rotterdam
Shane Frederick, Massachusetts Institute of Technology
Shankar Ganesan, University of Arizona
James Gentry, University of Nebraska at Lincoln
Andrew Gershoff, University of Michigan
Mrinal Ghosh, University of Arizona
Els Gijsbrechts, Tilburg University
Timothy Gilbride, University of Notre Dame
Mary Gilly, University of California, Irvine
Uri Gneezy, University of California, San Diego
Dave Godes, Harvard University
Jacob Goldenberg, Hebrew University of Jerusalem
Peter Golder, New York University
Avi Goldfarb, University of Toronto
Kelly GoldsmithYale University
Claudia Gonzalez-Vallejo, Ohio University
Kent Grayson, Northwestern University
Dhruv Grewal, Babson University
Rajdeep Grewal, Pennsylvania State University
Abbie Griffin, University of Utah
Dale Griffin, University of British Columbia
Thomas Gruca, University of Iowa
Gregory Thomas Gundlach, University of North Florida
Liang Guo, Hong Kong University of Science and Technology
Rebecca Hamilton, University of Maryland
Bruce Hardie, London Business School
Wesley Hartmann, Stanford University
Gerald Häubl, University of Alberta
Timothy B. Heath, Miami University
Carrie Heilman, University of Virginia
Kristiaan Helsen, Hong Kong University of Science and Technology
Paul M. Herr, University of Colorado at Boulder
James Hess, University of Houston
Günter Hitsch, University of Chicago
Lorin Hitt, University of Pennsylvania
Morris B. Holbrook, Columbia University
Christian Homburg, Mannheim University
Dan Horsky, University of Rochester
Mark B. Houston, Texas Christian University
G. Tomas M. Hult, Michigan State University
Heungsun Hwang, McGill University
Julie Irwin, University of Texas at Austin
Sheena Iyegar, Columbia University
Ganesh Iyer, University of California, Berkeley
Shailendra Pratap Jain, Indiana University
George John, University of Minnesota
Eric Johnson, Columbia University
Rich Johnson, Sawtooth Software Inc.
Manohar U. Kalwani, Purdue University
Wooseong Kang, North Carolina State University
P.K. Kannan, University of Maryland
Frank Kardes, University of Cincinnati
Zsolt Katona, University of California, Berkeley
James Kellaris, University of Cincinnati
Kevin Lane Keller, Dartmouth College
Uzma Khan, Carnegie Mellon University
Oded Koenigsberg, Columbia University
Ajay Kohli, Emory University
Rajeev Kohli, Columbia University
Thomas Kramer, City University of New York
Trichy Krishnan, National University of Singapore
Justin Kruger, New York University
Aparna Labroo, University of Chicago
Robyn LeBoeuf, University of Florida
Leonard Lee, Columbia University
Peter Lenk, University of Michigan
Jonathan Levav, Columbia University
Donald Lichtenstein, University of Colorado
John Liechty, Pennsylvania State University
Noah Lim, University of Houston
Yong Liu, University of Arizona
Leonard Lodish, University of Pennsylvania
Xueming Luo, University of Texas at Arlington
Nicholas H. Lurie, Georgia Institute of Technology
Robert Lusch, University of Arizona
Rich Lutz, University of Florida
Michael Lynn, Cornell University
Deborah J. MacInnis, University of Southern California
Edward Malthouse, Northwestern University
Naomi Mandel, Arizona State University
Kenneth C. Manning, Colorado State University
Dina Mayzlin, Yale University
Richard McFarland, Kansas State University
Ann McGill, University of Chicago
Peter McGraw, University of Colorado
Raj Mehta, University of Cincinnati
Robert Meyer, University of Pennsylvania
Tom Meyvis, New York University
David Mick, University of Virginia
Debi P. Mishra, State University of New York
Sanjay Mishra, University of Kansas
Andrew Mitchell, University of Toronto
Debanjan Mitra, University of Florida
Wendy Moe, University of Maryland
Sangkil Moon, North Carolina State University
Andrea Morales, Arizona State University
Maureen Morrin, Rutgers University
Vicki Morwitz, New York University
Anirban Mukhopadhyay, University of Michigan
Andres Musalem, Duke University
Prasad A. Naik, University of California, Davis
Barry Nalebuff, Yale University
Chakravarthi Narasimhan, Washington University
Vishal Narayan, Cornell University
Sridhar Narayanan, Stanford University
David T. Neal, Duke University
Leif D. Nelson, New York University
Oded Netzer, Columbia University
Sharon Ng, Nanyang Technological University
Jackson Nickerson, Washington University
Jesper Holmgaard Nielsen, University of Arizona
Michael Norton, Harvard University
Elie Ofek, Harvard University
Chezy Ofir, Hebrew University
Erica Mina Okada, University of Hawaii
Don O’Sullivan, Melbourne Business School
Thomas Otter, Ohio State University
V. Padmanabhan, INSEAD
RobertW. Palmatier, University of Washington
C.W. Park, University of Southern California
Young-Hoon Park, Cornell University
Teresa M. Pavia, University of Utah
John W. Payne, Duke University
Cornelia Pechmann, University of California, Irvine
Joann Peck, University of Wisconsin–Madison
Steve Posavac, Vanderbilt University
Debu Purohit, Duke University
Bill Putsis, University of North Carolina
Raj Raghunathan, University of Texas at Austin
Jagmohan Raju, University of Pennsylvania
Arvind Rangaswamy, Pennsylvania State University
Americus Reed II, University of Pennsylvania
David Reibstein, University of Pennsylvania
Werner Reinartz, University of Cologne
Joseph Rentz, University of Tennessee, Knoxville (retired)
Aric Rindfleisch, University of Wisconsin
Ilana Ritov, Hebrew University
William Ross, Pennsylvania State University
John Rossiter, University of Wollongong
Yuval Rottenstreich, New York University
Jay Russo, Cornell University
Lisa Scheer, University of Missouri–Columbia
Bernd Schmitt, Columbia University
Norbert Schwarz, University of Michigan
Sankar Sen, City University of New York
Jaideep Sengupta, Hong Kong University of Science and Technology
Raj Sethuraman, Southern Methodist University
L.J. Shrum, University of Texas at San Antonio
S. Siddarth, University of Southern California
Jagdip Singh, Case Western Reserve University
Vishal Singh, Carnegie Mellon University
Bernd Skiera, Johann-Wolfgang Goethe University Frankfurt
Stanley Slater, Colorado State University
Rebecca J. Slotegraaf, Indiana University
Deborah A. Small, University of Pennsylvania
Ale Smidts, Erasmus University
David Soberman, INSEAD
Inseong Song, Hong Kong University of Science and Technology
Sanjay Sood, University of California, Los Angeles
Eric Spangenberg, Washington State University
David Sprott, Washington State University
Shuba Srinivasan, University of California
Richard Staelin, Duke University
David W. Stewart, University of California, Riverside
Michal Strahilevitz, Golden Gate University
Harish Sujan, Tulane University
Mary W. Sullivan, George Washington University
Vanitha Swaminathan, University of Pittsburgh
David Szymanski, Texas A&M University
Debabrata Talukdar, State University of New York
Nader Thomas Tavassoli, London Business School
Thorsten Teichert, University of Hamburg
Frenkel Ter Hofstede, University of Texas at Austin
Raphael Thomadsen, University of California, Los Angeles
Jacquelyn Thomas, Northwestern University
Manoj Thomas, Cornell University
Harry Timmermans, Eindhoven University of Technology
Olivier Toubia, Columbia University
Kenneth Train, University of California, Berkeley
David Kwai Che Tse, University of Hong Kong
Catherine Tucker, Massachusetts Institute of Technology
Alice Tybout, Northwestern University
H. Rao Unnava, Ohio State University
Oleg Urminsky, University of Chicago
Peter Verhoef, University of Groningen
Kathleen Vohs, University of Minnesota
Joachim Vosgerau, Carnegie Mellon University
Glenn Voss, North Carolina State University
John Walsh, Georgia Institute of Technology
Qiong Wang, Pennsylvania State University
Kenneth Henning Wathne, University of Wisconsin–Madison
Douglas Wedell, University of South Carolina
Patricia West, Ohio State University
Christian S. Wheeler, Stanford University
Patti Williams, University of Pennsylvania
Stacy Wood, University of South Carolina
Robert S. Wyer, Hong Kong University of Science and Technology
Lan Xia, Bentley College
Manjit Yadav, Texas A&M University
Sha Yang, New York University
Catherine Yeung, National University of Singapore
Judy Lynne Zaichkowsky, Simon Fraser University
Ying Zhang, University of Texas at Austin
Rongrong Zhou, Hong Kong University of Science and Technology
Rui (Juliet) Zhu, University of British Columbia
George Zinkhan, University of Georgia
Yael Zumack-Rugar, Virginia Tech
Print ISSN: 0022-2437 | Online ISSN: 1547-7193 | Frequency: Bimonthly | Current Volume: 45