Volume 19, Number 4
December 2011
Inpatriate Marketing Managers: Issues Associated with Staffing Global Marketing Positions
Miriam Moeller and Michael Harvey
Executive Summary and Biography — Full Text
Export Promotion Strategy and Performance: The Role of International Experience
Magnus Hultman, Constantine S. Katsikeas, and Matthew J Robson
Executive Summary and Biography — Full Text
Competitive Action in the Diffusion of Internet Technology Products in Emerging Markets: Implications for Global Marketing Managers
Cheng Zhang, Peijian Song, and Zhe Qu
Executive Summary and Biography — Full Text
How Do Multinational Suppliers Formulate Mechanisms of Global Account Coordination? An Integrative Framework and Empirical Study
Tao (Tony) Gao and Linda Hui Shi
Executive Summary and Biography — Full Text
The Role of Entrepreneurial Networks in the Exploration and Exploitation of Internationalization Opportunities by Information and Communication Technology Firms
Elena Vasilchenko and Sussie Morrish
Executive Summary and Biography — Full Text
Subject and Author Index 2011 (Volume 19)