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Table of Contents, Journal of International Marketing 

Volume 17, Number 3
September 2009

Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes
Christian Homburg, Joseph P. Cannon, Harley Krohmer, and Ingo Kiedaisch
Executive Summary and Biography — Full Text

Key Factors for Successful Export Performance for Small Firms
Lance Eliot Brouthers, George Nakos, John Hadjimarcou, and Keith D. Brouthers
Executive Summary and Biography — Full Text

Persistence and Learning: Success Factors of Taiwanese Firms in International Markets
Joseph Johnson, Eden Yin, and Hueiting Tsai
Executive Summary and Biography — Full Text

The Effects of Cultural Values in Word-of-Mouth Communication
Desmond Lam, Alvin Lee, and Richard Mizerski
Executive Summary and Biography — Full Text

Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries
Francisco Guzmán and Audhesh K. Paswan
Executive Summary and Biography — Full Text

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