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Table of Contents, Journal of International Marketing 

Volume 17, Number 2
June 2009

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities
Gerard J. Tellis, Eden Yin, and Simon Bell
Executive Summary and Biography — Full Text

Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies
Peter Magnusson, Stanford A. Westjohn, and David J. Boggs
Executive Summary and Biography — Full Text

Product Development Strategy, Product Innovation Performance, and the Mediating Role of Knowledge Utilization: Evidence from Subsidiaries in China
Junfeng Zhang, C. Anthony Di Benedetto, and Scott Hoenig
Executive Summary and Biography — Full Text

In Search of Platforms to Increase Market Responsiveness: Evidence from Foreign Subsidiaries
Ruby P. Lee, Qimei Chen, and Xiongwen Lu
Executive Summary and Biography — Full Text

Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice Research
Douglas Dow and Jorma Larimo
Executive Summary and Biography — Full Text
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