Volume 17, Number 1
March 2009
Subsidiary Use of Foreign Marketing Knowledge
Martin S. Roth, Satish Jayachandran, Mourad Dakhli, and Deborah A. Colton
Executive Summary and Biography — Full Text
Package Design as a Communications Vehicle in Cross-Cultural Values Shopping
Yonca Limon, Lynn R. Kahle, and Ulrich R. Orth
Executive Summary and Biography — Full Text
Practices and Performance of Small Retail Stores in Developing Economies
Tomasz Lenartowicz and Sridhar Balasubramanian
Executive Summary and Biography — Full Text
Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service Relationships
Edwin J. Nijssen and Hester van Herk
Executive Summary and Biography — Full Text
Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes
Mark Cleveland, Michel Laroche, and Nicolas Papadopoulos
Executive Summary and Biography — Full Text