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Table of Contents, Journal of International Marketing 

Volume 16, Number 4
December 2008
Special Issue on Branding in the Global Marketplace

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework
Ayşegül Özsomer and Selin Altaras
Executive Summary and Biography — Full Text

The Structure of Survey-Based Brand Metrics
Donald R. Lehmann, Kevin Lane Keller, and John U. Farley
Executive Summary and Biography — Full Text

Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Yuliya Strizhakova, Robin A. Coulter, and Linda L. Price
Executive Summary and Biography — Full Text

A Cultural Approach to Branding in the Global Marketplace
Julien Cayla and Eric J. Arnould
Executive Summary and Biography — Full Text

Cognitive and Affective Reactions of U.S. Consumers to Global Brands
Claudiu V. Dimofte, Johny K. Johansson, and Ilkka A. Ronkainen
Executive Summary and Biography — Full Text

Subject and Author Index to Volume 16
Full Text

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