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Table of Contents, Journal of International Marketing 

Volume 16, Number 3
September 2008

Achieving Superior Financial Performance in China: Differentiation, Cost Leadership, or Both?
Caroline Bingxin Li and Julie Juan Li
Executive Summary and Biography                    Full Text

The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda
Eva M. Oberecker, Petra Riefler, and Adamantios Diamantopoulos
Executive Summary and Biography                    Full Text

Product Complexity and Cultural Distance Effects on Managing International Distributor Relationships: A Contingency Approach
Carl Arthur Solberg
Executive Summary and Biography                    Full Text

Consumer World-Mindedness, Social-Mindedness, and Store Image
Edwin J. Nijssen and Susan P. Douglas
Executive Summary and Biography                    Full Text

Intra- and Interfirm Coordination of Export Manufacturers: A Cluster Analysis of Indigenous Chinese Exporters
Chun Zhang, Zuohao Hu, and Flora F. Gu
Executive Summary and Biography                    Full Text
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