Volume 13, Number 1
March 2005
Trading Favors for Marketing Advantage: Evidence from Hong Kong, China, and the United States
Kam-hon Lee, Gong-ming Qian, Julie H. Yu, and Ying Ho
Executive Summary and Biography Full Text
Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type
Leo Y.M. Sin, Alan C.B. Tse, Oliver H.M. Yau, Raymond P.M. Chow, and Jenny S.Y. Lee
Executive Summary and Biography Full Text
Market Orientation and Management Practices in Ghanaian Firms: Revisiting the Jaworski and Kohli Framework
John Kuada and Seth N. Buatsi
Executive Summary and Biography Full Text
Stakeholder Orientation and Business Performance: The Case of Service Companies in China
Chung-Leung Luk, Oliver H.M. Yau, Alan C.B. Tse, Leo Y.M. Sin, and Raymond P.M. Chow
Executive Summary and Biography Full Text
Executive Insight:
Market Orientation of Mexican Companies
Reto Felix and Wolfgang Hinck
Executive Summary and Biography Full Text