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Table of Contents, Journal of International Marketing 

Volume 13, Number 2
June 2005

An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion
Sean Dwyer, Hani Mesak, and Maxwell Hsu
Executive Summary and Biography                    Full Text

Guanxi, Trust, and Long-Term Orientation in Chinese Business Markets
Don Y. Lee and Philip L. Dawes
Executive Summary and Biography                    Full Text

Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities
Evangelia S. Katsikea, Marios Theodosiou, Robert E. Morgan, and Nikolaos Papavassiliou
Executive Summary and Biography                    Full Text

Executive Insights:

Global Account Management Capability: Insights from Leading Suppliers
Linda H. Shi, Shaoming Zou, J. Chris White, Regina C. McNally, and S. Tamer Cavusgil
Executive Summary and Biography                    Full Text

Exploring the Practical Effects of Country of Origin, Animosity, and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China
Lyn S. Amine, Mike C.H. Chao, and Mark J. Arnold
Executive Summary and Biography                    Full Text

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