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Table of Contents, Journal of International Marketing 

Volume 14, Number 4
December 2006

An Empirical Examination of a Technology Adoption Model for the Context of China
Roger J. Calantone, David A. Griffith, and Goksel Yalcinkaya
Executive Summary and Biography                    Full Text

The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States
Pallab Paul, Abhijit Roy, and Kausiki Mukhopadhyay
Executive Summary and Biography                    Full Text

Endogenous Opportunism in Small and Medium-Sized Enterprises’ Foreign Subsidiaries: Classification and Research Propositions
Claude Obadia and Irena Vida
Executive Summary and Biography                    Full Text

Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach
Riyad Eid, Ibrahim Elbeltagi, and Mohamed Zairi
Executive Summary and Biography                    Full Text

Interactive Effects of Appeals, Arguments, and Competition Across North American and Chinese Cultures
Lefa Teng and Michel Laroche
Executive Summary and Biography                    Full Text

Subject and Author Index to Volume 14
Full Text

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