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Table of Contents, Journal of International Marketing 

Volume 13, Number 4
December 2005

International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward
S. Tamer Cavusgil, Seyda Deligonul, and Attila Yaprak
Executive Summary and Biography                    Full Text

Order of Entry and Performance of Multinational Corporations in an Emerging Market: A Contingent Resource Perspective
Geng Cui and Hon-Kwong Lui
Executive Summary and Biography                    Full Text

Local Branding in a Foreign Product Category in an Emerging Market
Giana M. Eckhardt
Executive Summary and Biography                    Full Text

Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets
C. Samuel Craig, William H. Greene, and Susan P. Douglas
Executive Summary and Biography                    Full Text

Executive Insights:
Exporting Services to Southeast Asia: Lessons from Australian Knowledge-Based Service Exporters
Chris Styles, Paul G. Patterson, and Vinh Q. La 
Executive Summary and Biography                    Full Text

Subject and Author Index to Volume 13
Full Text

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