2007
G. Tomas M. Hult, S. Tamer Cavusgil, Seyda Deligonul, Tunga Kiyak, and Katarina Lagerström
"What Drives Performance in Globally Focused Marketing Organizations? A Three-Country Study"
Vol. 15, No. 2
2006
Susan P. Douglas and C. Samuel Craig
"On Improving the Conceptual Foundations of International Marketing Research"
Vol. 14, No. 1
2005
Christian Homburg, Sabine Kuester, Nikolas Beutin, and Ajay Menon
"Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison"
Vol. 13, No. 3
2004
Isabelle Schuiling and Jean-Noël Kapferer
"Real Differences Between Local and International Brands: Strategic Implications for International Marketers"
Vol. 12, No. 4
2003
Peter G.P. Walters and Saeed Samiee
"Marketing Strategy in Emerging Markets: The Case of China"
Vol. 11, No. 1
2002
Robert T. Green and Tasman Smith
"Countering Brand Counterfeiters"
Vol. 10, No. 4
2001
Susan P. Douglas, C. Samuel Craig, and Edwin J. Nijssen
"Integrating Branding Strategy Across Markets: Building International Brand Architecture"
Vol. 9, No. 2
2000
C. Samuel Craig and Susan P. Douglas
"Configural Advantage in Global Markets"
Vol. 8, No. 1
1999
Pierre Berthon, Leyland Pitt, Constantine Katsikeas, and Jean Paul Berthon
"Virtual Services Go International: International Services in the Marketspace"
Vol. 7, No. 3
1998
Masaaki Kotabe, Janet Y. Murray, and Rajshekhar G. Javalgi
"Global Sourcing of Services and Market Performance: An Empirical Investigation"
Vol. 6, No. 4