Journal of International Marketing presents scholarly, managerially relevant articles on international marketing, bridging the gap between theory and practice. JIM is geared toward international marketing/business scholars and marketers at senior- and mid-level positions.
Print ISSN: 1069-031X; Online ISSN: 1547- 7215
Frequency: Quarterly; Current Volume: 21
Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework
V. Kumar, Amalesh Sharma, Riddhi Shah, and Bharath Rajan
It has been observed that some firms succeed in their attempts to achieve business goals in emerging economies, whereas others fail. To understand the reasons for this phenomenon, the authors conduct a qualitative study where they interview 42 managers of multinational companies from the United States, Canada, Europe, Asia, and Australia. From the insights gleaned from these interviews...(Full Text)
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Constantine Katsikeas Named Journal of International Marketing Editor-Designate
The American Marketing Association and the editor selection committee comprised of Robert F. Lusch (chair), Ruth Bolton, James Brown, Robin Coulter, Frank Franzak, Bodo Schlegelmilch, and Christopher Bartone, are pleased to announce that Constantine Katsikeas has been named editor-designate of the Journal of International Marketing. Katsikeas, whose three-year term begins July 1, 2013, replaces David A. Griffith, who has served as editor since July 2007. To facilitate the transition between editors, and consistent with transitions at the Journal of Marketing and the Journal of Marketing Research, Katsikeas will begin phasing in (i.e., evaluating new manuscript submissions) beginning April 1, 2013. Katsikeas is the Arnold Ziff Research Chair in Marketing and International Management at the Leeds University Business School.
AMA Vice President of Publications, Robert Lusch commented on the appointment of Professor Constantine Katsikeas. “Constantine is an excellent choice in many ways. An accomplished and well-recognized scholar in international marketing, Constantine is committed to expanding the worldwide stature of the Journal of International Marketing. I look forward to working closely with him and his editorial review board toward this goal and to expand upon the outstanding accomplishments of Editor David A. Griffith.”
Professor Katsikeas’s research has focused on marketing and sales management, strategic management, international marketing, strategic alliances and competitive strategy. His work has appeared in a number of journals including the Journal of Marketing, the Journal of Academy of Marketing Science, and the Journal of International Marketing. He has served as Associate Editor of the British Journal of Management and sat on the editorial boards of Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, Management International Review, Industrial Marketing Management, International Marketing Review, Business Research, Journal of Consumer Marketing, and Journal of Marketing Management.
Katsikeas is a member of the American Marketing Association and serves on the Board of the American Marketing Association’s Global Marketing Special Interest Group.
Call for Papers:
Service in the Global Marketplace
International services constitute a significant sector of the global economy that is growing exponentially. International services are especially complex in their management because of the intangibility of services, difficulties in standardizing services across national borders, and differences in perceptions of and preferences for customized services across countries and cultures. As services in the global marketplace are becoming increasingly important, there is a growing need for new insights into service issues faced by global marketing managers.
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Open Call for Conceptual Articles
The greatest advances in international marketing thought often begin with novel, insightful and carefully crafted conceptual articles that challenge the conventional wisdom concerning all aspects of international marketing and the role of marketing in a global society. As such, the Journal of International Marketing wishes to publish conceptual articles that advance international marketing thought and that can serve as a foundation for future research streams.
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Open Call for Review Articles
Journal of International Marketing wishes to publish articles that both (1) rigorously review the current state of international marketing thought in international marketing areas and (2) provide guidance for future research and practice in these areas. Articles can employ any number of approaches, inclusive of, but not limited to, theoretical review, structured reviews of literature areas, and meta-analytic reviews. View the full description. Because this is an open call, there is no deadline for submission.