Journal of International Marketing presents scholarly and managerially relevant articles on international marketing. JIM is geared toward both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions. JIM serves to bridge the gap between theory and practice in international marketing.
Print ISSN: 1069-031X; Online ISSN: 1547-7215
Frequency: Quarterly; Current Volume: 16
Editor & Staff Contacts JIM Manuscript Central
Previous Editors Awards
As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings.
JIM is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
Each issue of JIM features research-backed analysis of the latest marketing theories, in-depth articles from active practitioners in international marketing, succinct executive summaries of each article, and detailed coverage of market-driven innovations and methods. The journal strives to give special emphasis to mainstream issues in international marketing management and strategy, such as market entry, segmentation, positioning, pricing, channel development, customer service, and globalization. JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisers, and licensors. Articles in JIM provide holistic views of international marketing phenomena and explore interrelationships between marketing and other business functions.
Journal of International Marketing is indexed and abstracted in ABI/Inform, Social Sciences Citation Index (SSCI), Current Contents/Social and Behavioral Sciences, Research Alert, and Social SciSearch.
Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.
Announcements:
Emerald Management Reviews Citation of Excellence
"Product Ethnicity: Revisiting the Match Between Products and Countries" by Jean-Claude Usunier and Ghislaine Cestre, published in Journal of International Marketing Volume 15, Number 3, has been selected as one of the 50 best articles published in 2007 in management and has therefore won an Emerald Management Reviews Citation of Excellence. The full text of the article is available here.
Call for Papers: The Performance Implications of International Marketing Strategy
Journal of International Marketing announces a Special Issue “The Performance Implications of International Marketing Strategy.” Globalization has intensified competition, increasing the importance of international marketing strategy for the survival, development, and profitability of modern business organizations. The link between international marketing strategy and performance outcomes has attracted significant research attention in the international marketing literature. However, inconsistent empirical findings regarding this linkage due to limited theoretical development and methodological inconsistencies suggest a need for greater research efforts. As such, this special issue will seek to publish conceptual and empirical manuscripts that significantly advance the development of international marketing strategy. Manuscripts will be accepted until February 2, 2009. Click here for more details.