About AMA

Journal of International Marketing presents scholarly, managerially relevant articles on international marketing, bridging the gap between theory and practice. JIM is geared toward international marketing/business scholars and marketers at senior- and mid-level positions.

Print ISSN: 1069-031X; Online ISSN: 1547-7215
Frequency: Quarterly; Current Volume: 18

Just Posted:
David Griffith Reappointed JIM Editor
Call for Special Issue: Innvoation in the Global Marketplace

CURRENT ISSUE ½ IN THE NEWS ½ ANNOUNCEMENTS ½ MARKETINGPOWER

2010 PUBLICATION SCHEDULE & AD RATES

Inside the December Issue:

Hultman, Robson, and Katsikeas investigate the issue of balancing the economic benefits gained through standardized product strategies with the performance gains achieved when adapting products to local conditions. The basic idea is that more than one product strategy potentially maximizes performance for exporters; it all depends on environmental conditions. The authors view contingency theory as the solution to the product adaptation–performance relationship. They maintain that achieving a high level of performance depends on whether firms are able to treat the environment as an exogenous variable and adjust product strategy to fit the macro-, micro-, and internal environments.

View December 2009 Table of Contents.

Announcements: 

David A. Griffith Reappointed as Editor
David A. Griffith, the John William Byington Endowed Chair in Global Marketing and Associate Professor of Marketing at Michigan State University, has been reappointed editor of Journal of International Marketing and will serve another three-year term beginning July 1, 2010.

Call for Special Issue Papers:
Innovation in the Global Marketplace
Innovation has become increasingly important to marketing academics and practitioners as firms operate in a larger number of markets and organic growth becomes the watchword in the executive suite. The specific goals of this special issue are to present new insights into the concepts of innovation, innovation management, and the innovation-customer linkage that are relevant to marketing scholars and practitioners concerned with the challenges of innovation in global markets.

Deadline for submission is February 8, 2010. View the full call for papers, including potential topics of interest.

Open Call for Review Articles
Journal of International Marketing wishes to publish articles that both (1) rigorously review the current state of international marketing thought in international marketing areas and (2) provide guidance for future research and practice in these areas. Articles can employ any number of approaches, inclusive of, but not limited to, theoretical review, structured reviews of literature areas, and meta-analytic reviews. View the full description. Because this is an open call, there is no deadline for submission.

Emerald Management Reviews Citation of Excellence
"Product Ethnicity: Revisiting the Match Between Products and Countries" by Jean-Claude Usunier and Ghislaine Cestre, published in Journal of International Marketing Volume 15, Number 3, has been selected as one of the 50 best articles published in 2007 in management and has therefore won an Emerald Management Reviews Citation of Excellence. View the full text of the article.

New on MarketingPower:  

MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JIM readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read “Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework,” from our December 2008 issue and post your thoughts.

PLEASE NOTE: This functionality is only available to AMA members.

Journal of International Marketing presents scholarly and managerially relevant articles on international marketing. JIM is geared toward both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions. JIM serves to bridge the gap between theory and practice in international marketing.

AMA Editorial Policy | Editorial Guidelines | Peer-Review Process

• Editor & Staff Contacts
• Editorial Review Board
• Ad Hoc Reviewers
• Previous Editors

As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings.

JIM is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter. 

Each issue of JIM features research-backed analysis of the latest marketing theories, in-depth articles from active practitioners in international marketing, succinct executive summaries of each article, and detailed coverage of market-driven innovations and methods. The journal strives to give special emphasis to mainstream issues in international marketing management and strategy, such as market entry, segmentation, positioning, pricing, channel development, customer service, and globalization. JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisers, and licensors. Articles in JIM provide holistic views of international marketing phenomena and explore interrelationships between marketing and other business functions.

JIM is indexed and abstracted in ABI/Inform, Social Sciences Citation Index (SSCI), Current Contents/Social and Behavioral Sciences, Research Alert, and Social SciSearch.

Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.

Manuscript Central: Authors submit their manuscripts through the seven-step online submission process. Be sure to carefully read the guidelines before submission. We look forward to seeing your best work.

Guidelines for Submission: Details the mechanics of submitting to JIM, including manuscript formatting and organization. 

Accepted Manuscript Preparation: Outlines how to compile and submit final files for an unconditionally accepted article.

AMA Editorial Policy: Indicates when manuscripts are and are not eligible for consideration based on multiple submissions, conflict of interest, and so forth. 

Editorial Guidelines: Addresses the type of content JIM seeks to publish.

Peer-Review Process: Describes the review procedure and acceptance criteria used.

From the Editor:

Suggestions for Journal of International Marketing Authors: Craft a stronger submission with these recommendations for prospective authors.

Editorial: Editor David Griffith discusses his plans for the future direction of JIM, the journal's relationship with the field of International Marketing, and the type of papers that JIM seeks to publish.

Journal of International Marketing offers readers online exclusives, including award-winning articles, articles that have crossed into other media, and most-cited articles.

Awards: Find past and current winning JIM articles of the Hans B. Thorelli and S. Tamer Cavusgil awards.

JIM in the News: Find JIM articles that have garnered attention in the popular press. COMING SOON!

Most-Cited JIM Articles: View a list of JIM’s most-cited articles from 2000 to the present.

Academic Resource Center (ARC): Houses content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.