Journal of International Marketing presents scholarly and managerially relevant articles on international marketing. JIM is geared toward both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions. JIM serves to bridge the gap between theory and practice in international marketing.
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As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings.
JIM is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
Each issue of JIM features research-backed analysis of the latest marketing theories, in-depth articles from active practitioners in international marketing, succinct executive summaries of each article, and detailed coverage of market-driven innovations and methods. The journal strives to give special emphasis to mainstream issues in international marketing management and strategy, such as market entry, segmentation, positioning, pricing, channel development, customer service, and globalization. JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisers, and licensors. Articles in JIM provide holistic views of international marketing phenomena and explore interrelationships between marketing and other business functions.
JIM is indexed and abstracted in ABI/Inform, Social Sciences Citation Index (SSCI), Current Contents/Social and Behavioral Sciences, Research Alert, and Social SciSearch.
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