Journal of International Marketing presents scholarly, managerially relevant articles on international marketing, bridging the gap between theory and practice. JIM is geared toward international marketing/business scholars and marketers at senior- and mid-level positions.
Print ISSN: 1069-031X; Online ISSN: 1547-7215
Frequency: Quarterly; Current Volume: 18
Just Posted:
David Griffith Reappointed JIM Editor
Call for Special Issue: Innvoation in the Global Marketplace
CURRENT ISSUE ½ IN THE NEWS ½ ANNOUNCEMENTS ½ MARKETINGPOWER
2010 PUBLICATION SCHEDULE & AD RATES
Inside the December Issue:
Hultman, Robson, and Katsikeas investigate the issue of balancing the economic benefits gained through standardized product strategies with the performance gains achieved when adapting products to local conditions. The basic idea is that more than one product strategy potentially maximizes performance for exporters; it all depends on environmental conditions. The authors view contingency theory as the solution to the product adaptation–performance relationship. They maintain that achieving a high level of performance depends on whether firms are able to treat the environment as an exogenous variable and adjust product strategy to fit the macro-, micro-, and internal environments.
View December 2009 Table of Contents.
Announcements:
David A. Griffith Reappointed as Editor
David A. Griffith, the John William Byington Endowed Chair in Global Marketing and Associate Professor of Marketing at Michigan State University, has been reappointed editor of Journal of International Marketing and will serve another three-year term beginning July 1, 2010.
AMA Vice President of Publications Richard Lutz said, “We canvassed both authors and review board members and found uniformly high regard for the direction that JIM has been taking and the progress that has been made. Maintaining JIM’s strong momentum under David’s energetic leadership was our chief criterion.”
View the full announcement, including Griffith’s vision for the future of JIM.
Call for Special Issue Papers:
Innovation in the Global Marketplace
Innovation has become increasingly important to marketing academics and practitioners as firms operate in a larger number of markets and organic growth becomes the watchword in the executive suite. The specific goals of this special issue are to present new insights into the concepts of innovation, innovation management, and the innovation-customer linkage that are relevant to marketing scholars and practitioners concerned with the challenges of innovation in global markets.
Deadline for submission is February 8, 2010. View the full call for papers, including potential topics of interest.
Open Call for Review Articles
Journal of International Marketing wishes to publish articles that both (1) rigorously review the current state of international marketing thought in international marketing areas and (2) provide guidance for future research and practice in these areas. Articles can employ any number of approaches, inclusive of, but not limited to, theoretical review, structured reviews of literature areas, and meta-analytic reviews. View the full description. Because this is an open call, there is no deadline for submission.
Emerald Management Reviews Citation of Excellence
"Product Ethnicity: Revisiting the Match Between Products and Countries" by Jean-Claude Usunier and Ghislaine Cestre, published in Journal of International Marketing Volume 15, Number 3, has been selected as one of the 50 best articles published in 2007 in management and has therefore won an Emerald Management Reviews Citation of Excellence. View the full text of the article.
New on MarketingPower:
MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JIM readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read “Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework,” from our December 2008 issue and post your thoughts.
PLEASE NOTE: This functionality is only available to AMA members.