David A. Griffith, Editor
The John William Byington Endowed Chair in Global Marketing
Department of Marketing
The Eli Broad Graduate School of Management
Michigan State University
N370 North Business Complex
East Lansing, MI 48824-1122
Tel: (517) 432-6429
Fax: (517) 432-1112
Editorial Office
Christopher Bartone
Tel: (312) 542-9029
Fax: (312) 922-3763
E-mail: jim@ama.org
Robert Lusch, AMA Vice President of Publications
James and Pamela Muzzy Chair in Entrepreneurship
McGuire Center for Entrepreneurship Executive Director Department of Marketing
Eller College of Management
University of Arizona
McClelland Hall 202D
1130 E. Helen St.
Tucson, AZ 85721-0108
Tel: (520) 621-7480
E-mail: rlusch@eller.arizona.edu
AMERICAN MARKETING ASSOCIATION
311 South Wacker Drive, Suite 5800
Chicago, IL 60606-5819
Main Switchboard: (800) AMA-1150 or (312) 542-9000
Editorial Staff
Christopher Bartone, Managing Editor
Andy Seagram, Associate Managing Editor
Tim Arehart, Graphics Editor
Marilyn Stone, Technical Editor
Advertising Staff
Richard Ballschmiede, Advertising Sales Director
Sally Schmitz, Publications Production Manager
Tel: (312) 542-9076
Fax: (312) 922-3763