David A. Griffith, Editor
The John William Byington Endowed Chair in Global Marketing
Department of Marketing
The Eli Broad Graduate School of Management
Michigan State University
N370 North Business Complex
East Lansing, MI 48824-1122
Tel: (517) 432-6429
Fax: (517) 432-1112
Editorial Office
Christopher Bartone
Tel: (312) 542-9029
Fax: (312) 922-3763
E-mail: jim@ama.org
Richard J. Lutz, AMA Vice President of Publications
J. C. Penney Professor of Marketing
Department of Marketing
Warrington College of Business Administration
University of Florida
212 Bryan Hall, P.O. Box 117155
Gainesville, FL 32611-7155
Tel: (352) 273-3273
Fax: (352) 846-0457
E-mail: richard.lutz@cba.ufl.edu
AMERICAN MARKETING ASSOCIATION
311 South Wacker Drive, Suite 5800
Chicago, IL 60606-5819
Main Switchboard: (800) AMA-1150 or (312) 542-9000
Editorial Staff
Francesca V. Cooley, Managing Editor
Christopher Bartone, Associate Managing Editor
Marilyn Stone, Technical Editor
Jeanne Nemcek, Graphics Editor
Advertising Staff
Richard Ballschmiede, Advertising Sales Director
Sally Schmitz, Publications Production Manager
Tel: (312) 542-9076
Fax: (312) 922-3763