Manuscript Review
Review Process
The procedures guiding the selection of articles for publication in JIM require that no manuscript be accepted until it has been reviewed by the editor and at least two reviewers. The decision of the editor to publish the manuscript is influenced considerably by the judgments of these advisors, who are experts in their respective fields. The author's name and credentials are removed prior to forwarding a manuscript to a reviewer so as to maximize objectivity and ensure that a manuscript is judged solely on the basis of its content and contribution to the field.
Evaluation Criteria
Manuscripts submitted for publication consideration in JIM are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. For a manuscript to be published in JIM, it must meet three minimum criteria:
- It must make a contribution to knowledge in marketing. It must provide new insights, new ideas, and/or new empirical results.
- It must be based on sound evidence, whether through literature review, theory, or empirical research. It is expected that articles submitted for publication consideration to JIM will be more theory based, more literature based, and/or more rigorously empirical than articles published in journals whose primary target audience is practicing managers.
- It must be of value to marketing educators and/or practitioners. That is, the information must be considered new, insightful, and important by the marketing educators and/or marketing practitioners who constitute the readership of JIM.
- Under conditions of space constraints and equal potential contribution to marketing knowledge, an article with a broader readership appeal is more likely to be published in JIM.
Review Policies
Members of the JIM editorial review board are appointed by the editor for maximum three-year terms. They may be reappointed, or may be replaced for cause by the editor at any time.
- An individual may not be a member of more than one AMA Journal review board, except with the approval of the Vice President, Publications.
- All reviews will use a double-blind review process.
- The editor has the final authority for the acceptance or rejection of any article.
- No formal articles by the editor may be submitted or accepted for publication in JIM during the editor's term of office.