Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Print ISSN: 0022-2437; Online ISSN: 1547-7193
Frequency: Bimonthly; Current Volume: 47
CURRENT ISSUE | JMR IN THE NEWS | ANNOUNCEMENTS | MARKETINGPOWER
2010 PUBLICATION SCHEDULE & AD RATES
Inside the February 2010 Issue:
"A Control Function Approach to Endogeneity in Consumer Choice Models"
Amil Petrin and Kenneth Train
When examining consumers’ choices among products, some product attributes might be excluded from the analysis because they are difficult to measure. If these omitted attributes are correlated with the measured attributes, standard estimation procedures that assume independent errors are inconsistent. A typical example is product advertising, which is often only partially measured and yet is determined by the firm in conjunction with the pricing of the product. The inherent nonlinearity of consumer choice models makes correction for this endogeneity difficult.
The authors propose a procedure based on control functions. The use of control functions in statistics dates back at least to the work of Heckman (1978) and Hausman (1978) and consists of creating new variables that “control” for the problematic correlation. The authors adapt the procedure to discrete choice models, describe conditions under which the procedure is consistent, and provide several illustrative specifications.
View February 2010 Table of Contents.
Announcements:
In Appreciation
AMA is delighted to announce that all six issues of Journal of Marketing Research in 2010 will publish 50% more articles, eliminating the backlog problem the journal has recently faced. This was made possible by the generous contributions of the following individuals and organization and through AMA-matched funds:
Pradeep Chintagunta, JMR Advisory Board
Tülin Erdem, JMR Editor
Dominique Hanssens, JMR Advisory Board
John Hauser, JMR Advisory Board
Donald Lehmann, JMR Advisory Board
Russell Winer, JMR Advisory Board and former editor
INFORMS Society for Marketing Science
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Must-Read Journal
A recent article by Bruce Lewis, “Judging the Journals,” from the November/December 2008 issue of BizEd named JMR the “must-read” journal in the field of Marketing! See why by exploring our online archives.
JMR in the News:
"Insincere Flattery Actually Works: A Dual Attitudes Perspective"
Elaine Chan and Jaideep Sengupta
This article, which appears in the February 2010 issue, was recently the focus of a piece at ScientificAmerican.com.
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"Power-Distance Belief and Impulsive Buying"
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
MSN India takes a look at this forthcoming article comparing the differerences in impulse shopping based on nationality.
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"Procrastination of Enjoyable Experiences"
Suzanne B. Shu and Ayelet Gneezy
This forthcoming article about our tendency to procrastinate was the centerpiece of a recent article in The New York Times.
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"Power-Distance Belief and Impulsive Buying"
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
About 62% of supermarket sales and 80% of luxury-good sales in the United States are based on impulsive buying. The authors examine the cultural construct of power-distance belief and ask the question: Does culture have any effect on impulsive buying? This forthcoming article has already garnered some attention from MSN and CosmeticsDesign.com.
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“Could Ralph Nader’s Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice” William Hedgcock, Akshay Rao, and Haipeng Allen Chen
Stave off the post-election blues by re-evaluating elections of years’ past with Hedgcock, Rao, and Chen’s forthcoming article. Author Akshay Rao applies the insights gained from this research to the 2008 Democratic primary in “How Clinton’s Exit May Boost Obama” by Jeanna Bryner.
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“Can “Low-Fat” Nutrition Labels Lead to Obesity?” Brian Wansink and Pierre Chandon
“Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences” Pierre Chandon and Nailya Ordabayeva
In his New York Times column, “Health Halo Can Hide the Calories,” John Tierney and author Pierre Chandon attempt to resolve the question, “Why, as Americans have paid more and more attention to eating healthily, have we kept getting fatter and fatter?” Also, find extensions of the forthcoming research by Chandon and Ordabayeva in the TierneyLab.
Rate Articles on MarketingPower:
MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JMR readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read “Winners and Losers in a Major Price War,” from our October issue and post your thoughts.
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