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American Marketing Association 

History

 

2000-2006 Milestones 

 

  • 2000 - Adoption of new AMA mission and vision statements; several new professional development events are launched, including Marketing Bootcamp; online Special Interest Groups (SIGs) for practitioners are launched and enhanced; Marketing Research magazine is redesigned; AMA Foundation assets exceed $1 million
  • 2001 - AMA launches several significant new initiatives: MarketingPower.com, marketing portal that replaces AMA Web site and provides AMA members and marketing community with comprehensive information and resources; Professional Certified Marketer (PCM), a professional certification program for marketers; corporate sponsorship program; Constitution and Bylaws are updated and approved; AMA Foundation assets exceed $1.5 million. Marketing News receives two journalistic excellence awards
  • 2002 - Launch of new brand positioning and marcom materials including first brand brochure; AMA introduces several new professional development events including first-ever non-profit conference; Marketing Health Services redesign is completed
  • 2004 - AMA announces the new Definition of Marketing reflecting a focus on delivering value to customers and customer relationships; re-launched a code of ethics; Outstanding Chapter Volunteer Leader of the Year Award is developed to recognize someone who has been a member for a minimum of 5 years and has contributed to the local chapter and the AMA overall; All 4 AMA journals went online, providing free online versions with print from year 2000 onward
  • 2005 -  After 2 years of research and development, Board-in-a-Box™ kit launched for AMA chapters, giving each the tools needed to create and manage a successful executive board; Inaugural year for the Marketing and Sales Effectiveness Conference, held annually at Rollins College
  • 2006 - The first Mplanet™ Event is held in Orlando, Florida. The one-of-a-kind marketing conference was the largest AMA event ever planned and was THE place to explore, engage, discover and energize

 

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