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American Marketing Association 

History

 

1940-1969 Milestones 

 

  • 1940 - AMA has 817 members and 11 chapters
  • 1942 - First AMA national member roster published
  • 1945 - AMA membership grows to 1,557 members
  • 1946 - Four-page Monthly News Bulletin published, predecessor of Marketing News
  • 1947 - AMA welcomes Toronto as the 21st chapter; AMA's First Lady, Marguerite (Julian) Kent, is hired as first staff member; membership is 2,760
  • 1948 - University of Illinois becomes first collegiate chapter; within months, 22 collegiate chapters are established
  • 1949 - AMA leases its first office space and hires more staff
  • 1950 - Membership tops 3,800
  • 1953 - First AMA executive director hired; membership reaches 4,700
  • 1956 - First president-elect; beginning of the elect-status system; AMA membership records are put on punch cards
  • 1958 - AMA division councils formed
  • 1959 - Membership surpasses 7,000
  • 1964 - First issue of Journal of Marketing Research
  • 1966 - First conference on Attitude Research; first AMA Doctoral Consortium; membership is at 12,250
  • 1967 - First issue of Marketing News published which replaces Monthly News Bulletin

 

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