As a member of the American Marketing Association, you will tap into resources that help you address day-to-day challenges and keep you at the forefront of marketing research thinking and practices. Industry-leading resources you won’t find anywhere else. For researchers challenged with becoming more well-rounded marketers, there is perhaps no better resource to learn and share with research peers and marketing colleagues.
You can take advantage of all that the AMA has to offer for only $210 annually, plus the cost of local AMA chapter dues (where applicable). To see a list of local chapters and dues, click here.
Scroll down to see how the AMA can help you.
360° Inspiration. The AMA allows you to tap into perspectives that benefit researchers within your industry and across categories, as well as from the broad cross-section of marketing disciplines, providing a more complete picture of the marketing landscape and a sound platform to help you translate research insights into business actions.
AMA Professional Chapters
Your AMA membership includes participation in one of 78 chapters across the US and Canada where you can access and contribute to the knowledge base of their local market. Members can elect to join multiple chapters and will be billed local chapter dues. For those who want to get involved, AMA chapters are a great way to:
- Quickly integrate and network with the local marketers
- Connect with local business resources
- Strengthen your marketing and management skills
- Expand your conceptual, planning and execution skills through local event management
- Expand your management, business and public speaking skills by volunteering for the chapter executive board
AMAConnect™
AMAConnect™ is an exclusive online community for marketers that provides a great way to network with trusted peers. Packed with forums, blogs, file sharing and wikis you won’t find anywhere else, it provides you with a platform for your expertise and a place to learn the latest marketing trends.
AMA Social Communities
The AMA is an active participant in
LinkedIn,
Facebook, and
Twitter. As an AMA member you’ll be able to access the immediacy these sites provide to get answers to questions and join the ongoing dialog about best marketing practices.
Events and Conferences
Your AMA membership gives you significant discounts on AMA events and conferences, where you learn from the best and brightest from a broad cross-section of industries, interacting and networking with industry leaders and peers to get answers to your questions. Many of those offerings are designed specifically with researchers in mind:
- The Marketing Research Conference is the most popular professional development forum for the Market Researchers. Drawing over 500 attendees annually, the MRC helps researchers tackle the most pressing challenges of the day and prepare for what the future of business will bring.
- The Applied Research Methods conference is an intensive, customized learning experience, focused on practical applications and readily implemented solutions in Marketing Research. Over this three day event, attendees are able to select and attend the tutorial session(s) that meet their learning needs.
- The Advanced School of Marketing Research will teach you how leading firms are using advanced marketing research techniques to strengthen customer loyalty and increase sales, to allocate media dollars for maximum return, to price products for increased profit in today’s challenging environment, and more.
From our renowned Face-to-Face Training Series, to the content on MarketingPower.com, to the publications on which marketers around the world rely, the AMA is the leading provider of ongoing professional marketing education. And your AMA membership gives you access to that knowledge, whether it’s a specific area you want to learn, a new topic on which you want a perspective, or all things marketing.
Personal Learning
Your AMA membership gives you significant a discount on Face-to-Face Training Series, intensive, in-person, two-day sessions with AMA experts. These are roll-up-your-sleeves workshops offer invaluable experience with the latest techniques, best practices and leading-edge tools. The dozens of topics range from “Search Engine Optimization and Marketing” to “Social Media Marketing” to “Brand Measurement,” and are each offered in a small class size to provide the interaction and answers you need.
Your AMA membership gives you a significant discount on Spotlight Forums are single, information-packed days on one critical topic. AMA experts will explore the subject - presenting the latest thinking, real-world examples and applications from their own experience - all with ample opportunity for questions, dialogue and networking.
AMA Marketing Boot Camps. Today more than ever, marketing professionals need to understand the basics of marketing to succeed. Your AMA membership gives you discounts on training sessions specifically designed and proven to provide marketers with both a basic and more advanced understanding of marketing. AMA Marketing Boot Camps are highly interactive programs that both reinforce and focus marketing skills.
MarketingPower.com
Your AMA membership gives you complete access to every valuable piece of content on the American Marketing Association’s website – MarketingPower.com. In the Multimedia Gallery you’ll find webcasts, white papers, articles, podcasts, and access to scores of both current and recent webcasts from leading thinkers around the country.
AMA Webcasts have become recognized for their focus, expert information and timeliness, covering subjects as valuable as research on how to link brand and customer experiences; how to use Facebook for business; using marketing analytics to optimize business results, and more. And only AMA members have unrestricted access to over 100 live and archived events.
AMA Podcasts give you access to marketing thought leaders on today's most relevant industry topics ranging from marketing advances and ROI to Branding and Web 2.0. And only AMA members have unrestricted access to all live and archived events.
AMA Blogs: The Marketing News Blog serves as an extension of the American Marketing Association's flagship publication. Produced by Marketing News writers and editors, this blog provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, B2B marketing, marketing research and customer relationship management. In addition, Marketing News follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing, and covers global marketing trends and issues.
The Journal of Marketing Blog connects authors and readers for discussion on important and topical articles from the latest issue of the Journal of Marketing. This interactive forum drives the conversation about new ideas and developments in marketing.
AMA Publications
The American Marketing Association publishes a variety of magazines and journals directed to marketing professionals, academics and college students. Your membership includes a subscription to Marketing News and another publication (specialty magazine or journal) of your choice. Considered leaders in their respective fields, these publications provide readers with leading-edge ideas, strategic thinking and practical solutions to challenges facing the marketing industry.
Marketing News
Marketing News is the official publication of the American Marketing Association and is included with your AMA membership. Published 16 times a year, Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion. The magazine looks at the issues driving marketing, while also covering core concepts around which winning programs are built.
AMA Magazines
Marketing Research is a quarterly publication that addresses the business needs of marketing research professionals. With articles on management trends and the applications of research marketing, the magazine promotes career development and advances the science and ethical practice of marketing research. Researchers and managers can count on this quarterly resource to help stay on top of current methodologies and issues, management concerns and the latest books and software. You’ll find in-depth analysis of research applications and heated debates that challenge conventional ideas about the state of marketing research today—and tomorrow.
If you're a decision maker, you know that making intelligent management decisions requires reliable information on a range of marketing strategies that affect your business. That’s why we also provide magazines and articles written by leading experts covering Marketing Management and Marketing Health Services.
AMA Journals
The Journal of Marketing Research is the leading publication in the research field and features award-winning articles on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians. It’s an immensely valuable resource and available exclusively to AMA members.
The American Marketing Association also publishes 3 additional leading marketing journals: The Journal of Marketing, Journal of International Marketing and the Journal of Public Policy & Marketing. Each is considered the authority in its respective specialty. These journals connect you with marketing’s most accomplished and forward-thinking professionals and academics.
AMA E-Newsletters
Each month, the Marketing Research Newsletter provides researchers with insights into current trends, fresh concepts, qualitative and quantitative research methodologies and research news. Your membership includes in-depth, members-only features.
The AMA also provides a wide variety of other email newsletters to help you keep in touch with the latest developments in the marketing profession. The MarketingPower Today Newsletter includes the top news of the day, while more specialized titles, including Marketing News Exclusives, Marketing Thought Leaders, and others, give a more in-depth view of specific subject areas.
In addition to the training and education tools to which your AMA membership provides access, you are also able to directly enhance your career through an AMA Professional Certified Marketer certificate program, the AMA job board, career guidance content, or by asking questions directly to our panel of recruitment experts.
Certify your marketing skills
The American Marketing Association’s Professional Certified Marketer (PCM™) program gives you a tangible way to enhance your marketing skills, as well as highlight your accomplishments. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing.
Get hiring tips and answers from experts
Your AMA membership allows you to take advantage of a broad array of career tips and strategies to: land the right job, develop your career, target employer companies, pinpoint your employment needs, learn salary negotiation tactics, and discover best practices for interviewing and job follow-up. Whether you’re looking for published hiring tips and strategies, or have a question for the AMA’s panel of hiring experts, AMA career guidance is a resource you need to have.
Find stand-out employers on the AMA Job Board
Browse jobs, create a professional profile, and find companies who aren’t listed on the “big boards.” The AMA's Marketing Career Network is the place to find a wide variety of marketing positions in diverse fields and industries.
Only the leading marketing organization in the world can bring you all this for so little
No other organization offers you the depth and breadth of marketing support that researchers need to succeed: comprehensive, timely, thoughtful information and perspectives that you won’t find anywhere else. The AMA is a resource you’ll use in your career over and over.
Only an AMA membership provides you with the robust resources you need to connect, get informed, and advance. Become a member today.