About AMA

Attend a local chapter meeting or event
Your local AMA chapter is where members in your area connect to exchange information and ideas about what’s happening in marketing. It’s an invaluable tool for knowledge building and networking alike.

To contact your local chapter, click here

Check out an AMA Webcast or Podcast
Access a wealth of information from marketing thought leaders on today's most pressing industry topics as well as an extensive archive of previous content. These recent posts are a great place to start:

Webcasts

• Building a Customer Feedback Program that Rocks
• Your Customers Are Talking About You, Are You Listening? 
• Building Trusted Client Relationships Through Secure Data Collection   
 

 Podcasts

• Neuroscience Marketing: Mind Reading and Research
• Mind Gaps and the Market Research Myth
• Seizing the Opportunities—and Overcoming the Challenges—of Multi-Country Research

Attend an AMA Research Conference 
The AMA's annual marketing research conference has a new name: The AMA Research and Strategy Summit. Drawing over 500 attendees annually, this annual conference helps researchers tackle the most pressing challenges of the day and prepare for what the future of business will bring.  This year's AMA Research and Strategy Summit will be held September 11-13 in Orlando, FL.  Click here to register.

The ART Forum is a unique conference that provides an opportunity for both academics and practitioners to exchange new ideas and innovative approaches in marketing research. Experienced research practitioners who use advanced methods in their jobs comprise the largest segment of conference attendees. The 2011 ART Forum will be held June 5-7 in Palm Desert, CA. Click here to register.

The AMA's Applied Research Methods is an intensive, customized learning experience, focused on practical applications and readily implemented solutions in Marketing Research.  Over this three day event, attendees are able to select and attend the tutorial session(s) that meet their learning needs. Create your own learning experience and choose only the topics that are right for you.

• White Paper – Social Media Metrics: Listening, Understanding and Predicting the Impacts of Social Media on Your Business
• Best Practices – Picking Products for Africa’s Growing Consumer Markets
• White Paper - Measuring the Success of Your Mobile Strategy
• Best Practices - The New Japanese Consumer

Or you can visit the Resource Library, here

Check out all of our AMA newsletters, here

Read the latest Marketing News articles
Whether you get it online or offline, Marketing News  looks at the issues driving marketing today, including strategy, innovation, best practices, branding, technology and globalization.

Access the latest Marketing News articles: 

Demographics Roundtable: The Census and the New American Consumer
To get a handle on the major themes emerging from the 2010 Census and how marketers can use them to jump-start their own consumer research, Marketing News hosted a roundtable discussion with three demographics experts.

Segmentation by Generation
Read our generational profiles to find out about the baby boomer, Gen X and millennial segments’ sizes and spending power, as well as key marketing considerations for reaching those audiences.

Getting the Most Out of Decennial Census Data
J. Walker Smith, global executive chairman of The Futures Co., shares 10 things to keep in mind when turning to census data for segmentation and marketing applications.

And don't forget to check out the Marketing News Blog 
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Get involved with AMAConnect
Like-minded people are hard to find. Fortunately, we’ve done the legwork for you. Check out. AMAConnect™, the new online community exclusively for marketers.  This community provides you a platform for conversations with trusted peers, an exclusive source of information and resources, a network for your expertise and a place to learn and stay current. Participate today, blog, engage in forums, ask and answer questions, follow peers, and grow your network, plus much more.

Get involved with the AMAConnect Marketing Research Groups Now!

Check out the AMA Career Center
Whether you’re looking for advice, plotting your next move, or trying to attract new talent, the AMA Career Center has you covered.  Check it out, here

Follow the AMA’s Social Media Groups
Join the AMA on LinkedIn*, Facebook, and Twitter for regular updates.

*Linked In is a members-only group.  To join, please submit a group request with your membership number.  Allow 4 business days to process.