Resource Library Calendar Career Management Community
About The AMA Search
Login

The AMA connects you to a world of resources that deliver results, and help you succeed today and into the future. Join the AMA, and put the power of AMA membership to work for you.


Join AMA

About AMA

Email Print page

Get the Most From Your Membership! 

top 10 Ways to maximize the benefits of AMA membership

 


 

 

Attend a local chapter meeting or event
Your local AMA chapter is where members in your area connect to exchange information and ideas about what’s happening in marketing. It’s an invaluable tool for knowledge building and networking alike.

To contact your local chapter, click here


 













 

Check out an AMA Webcast or Podcast
Access a wealth of information from marketing thought leaders on today's most pressing industry topics as well as an extensive archive of previous content.  These recent posts are a great place to start:

Webcasts

Podcasts

You can check out the entire Multimedia Gallery, here

 


 

 

 


Attend an AMA Face to Face event or conference

AMA conferences and training opportunities give you the time, resources, and training you need to learn new skill sets and tackle new developments in the field.  With over 70 events each year, the AMA provides the volume and breadth of topics marketers need to stay current and competitive.  Upcoming events include:

You can view all upcoming events, hereDownload the AMA Face to Face event catalog.

 

 

 

 

Read white papers and best practices on MP.com
Your membership gives you access to exclusive content (and great thinking) on marketingpower.com.  Check out these recent articles:

Or you can visit the Resource Library, here.






Subscribe to AMA newsletters
We bring insight right to your inbox.  Whether it’s the AMA’s flagship newsletter, MarketingPower Today, Marketing News Exclusives, B2B Marketing or any of our series of AMA Access newsletters, we have the information you need.

Check out all of our AMA newsletters, here
View the latest edition of Marketing News Exclusives



















Read the latest Marketing News articles
Whether you get it online or offline, Marketing News  looks at the issues driving marketing today, including strategy, innovation, best practices, branding, technology and globalization.

Access the latest Marketing News articles: 

The Disappearing Average American: 2010 Census to Reveal Major Consumer Shifts

Core Concepts: Mom's the Word
Amidst all of the talk about shifts in U.S. demographics, let's not forget who really controls the purse strings in most households.  Here's how to reach the all-powerful mom segment.

Problem Solved: Artistic Expressions
Kleenex turned its boxes into canvasses for three amateur artists to increase brand appreciation—and sales—from Hispanic consumers.

And don’t forget to check out the Marketing News Blog  
Subscribe to this feed














Review your latest edition of Marketing Management
Marketing Management’s pages are packed with insight on the strategic issues that marketing managers face every day, as well as case studies and interviews with marketing executives.

Access recent online editorials from Marketing Management

The Devolution of Marketing
By Andrew R. Thomas and Timothy J. Wilkinson
Is America’s marketing model fighting hard enough to keep up?

Holding Out for a Hero
By Josh Bernoff
Highly empowered and resourceful operatives (HEROes) are key to managing marketing.

Rediscover Marketing’s Lost Role
By Robert Shaw and Vincent-Wayne Mitchell
Make room for revenue management.

To view the full issue, click here.










 

Get involved with AMAConnect
Like-minded people are hard to find. Fortunately, we’ve done the legwork for you. Check out. AM
AConnect™, the new online community exclusively for marketers.  This community provides you a platform for conversations with trusted peers, an exclusive source of information and resources, a network for your expertise and a place to learn and stay current. Participate today, blog, engage in forums, ask and answer questions, follow peers, and grow your network, plus much more.

Get involved with the AMAConnect Marketing Groups Now!

 

 

Check out the AMA Career Center
Whether you’re looking for advice, plotting your next move, or trying to attract new talent, the AMA Career Center has you covered.  Check it out, here.

 

 

Follow the AMA’s Social Media Groups
Join the AMA on LinkedIn*, Facebook, and Twitter for regular updates.

*Linked In is a members-only group.  To join, please submit a group request with your membership number.  Allow 4 business days to process.