As a members of the American Marketing Association, your team will tap into resources that help them address day-to-day challenges and stay at the forefront of marketing thinking and practices. Industry-leading resources that can’t be found anywhere else.
Scroll down to see how AMA can help you.
360° Inspiration. The AMA allows members to tap into perspectives that are specific to their area of marketing and get insight from those in other areas as well, helping build well-rounded skill sets and ultimately, a stronger, more diversified team.
AMA Chapters
Each group member can participate in one of 76 chapters across the US and Canada, AMA members can access and contribute to the knowledge base of their local market. And for those who want to get involved, volunteering with an AMA chapters is a great way to expand conceptual and planning skills or build management and public speaking skills.
AMA Special Interest Groups
AMA membership includes participation in one SIG for each member, through which they can share ideas, knowledge and experiences with AMA members that have a common interest.
For a complete list all SIGs, please click here.
AMA Social Communities
The AMA is an active participant in LinkedIn, Facebook, and Twitter. As AMA members, you’ll be able to access the immediacy these sites provide to get answers to questions and join the ongoing dialog about best marketing practices.
Events and Conferences
AMA group membership provides significant discounts on AMA events and conferences, where members learn from the best and brightest from a broad cross-section of industries, interacting and networking with industry leaders and peers throughout the sessions to get answers to your questions.
From our renowned Face-to-Face Training Series, to the content on MarketingPower.com, to the publications on which marketers around the world rely, the AMA is the leading provider of ongoing professional marketing education. And your AMA group membership gives your team access to that knowledge, whether it’s a specific area to learn, a new topic to get perspective on, or all things marketing.
Personal Learning
AMA group membership provides significant discounts on Face-to-Face Training Series, intensive, in-person, two-day sessions with AMA experts. These are roll-up-your-sleeves workshops offer invaluable experience with the latest techniques, best practices and leading-edge tools. The dozens of topics range from “Search Engine Optimization and Marketing” to “Social Media Marketing” to “Brand Measurement,” and are each offered in a small class size to provide the interaction and answers you need.
AMA group membership provides significant discounts on Spotlight Forums, single, information-packed days on one critical topic. AMA experts will explore the subject - presenting the latest thinking, real-world examples and applications from their own experience - all with ample opportunity for questions, dialogue and networking.
AMA Marketing Boot Camps
Today more than ever, marketing professionals need to understand the basics of marketing to succeed. Your AMA group membership gives you discounts on training sessions specifically designed and proven to provide marketers with both a basic and more advanced understanding of marketing. AMA Marketing Boot Camps are highly interactive programs that both reinforce and focus marketing skills.
MarketingPower.com
AMA membership gives you complete access to every valuable piece of content on the American Marketing Association’s website – MarketingPower.com. In the Multimedia Gallery you’ll find webcasts, white papers, articles, podcasts, and access to scores of both current and recent webcasts from leading thinkers around the country.
AMA Webcasts have become recognized for their focus, expert information and timeliness, covering subjects as valuable as how to combine SEO, blogging, and social media for results; how to use Facebook for business; personalization in marketing, and more. And only AMA members have unrestricted access to over 100 live and archived events.
AMA Podcasts give you access to marketing thought leaders on today's most relevant industry topics ranging from marketing advances and ROI to Branding and Web 2.0. And only AMA members have unrestricted access to all live and archived events.
AMA Blogs. The Marketing News Blog serves as an extension of the American Marketing Association's flagship publication. Produced by Marketing News writers and editors, this blog provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, B2B marketing, marketing research and customer relationship management. In addition, Marketing News follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing, and covers global marketing trends and issues.
The Journal of Marketing Blog connects authors and readers for discussion on important and topical articles from the latest issue of the Journal of Marketing. This interactive forum drives the conversation about new ideas and developments in marketing.
AMA Publications
The American Marketing Association publishes a variety of magazines and journals directed to marketing professionals, academics and college students. Each group members receives a subscription to Marketing News and another publication (specialty magazine or journal) of your choice. Considered leaders in their respective fields, these publications provide readers with leading-edge ideas, strategic thinking and practical solutions to challenges facing the marketing industry.
Marketing News
Marketing News is the official publication of the American Marketing Association and is included with your AMA membership. Published 16 times a year, Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion. The magazine looks at the issues driving marketing, while also covering core concepts around which winning programs are built.
AMA Specialty Magazines
If you're a decision maker, you know that making intelligent management decisions requires reliable information on a range of marketing strategies that affect your business. Articles written by leading experts cover these important topics areas in Marketing Management, Marketing Research and Marketing Health Services.
AMA Journals
The American Marketing Association publishes four of the leading marketing journals in the field: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing and the Journal of Public Policy & Marketing. Each is considered the authority in its respective specialty. These journals connect your team with marketing’s most accomplished and forward-thinking professionals and academics.
AMA E-Newsletters
A wide variety of AMA professional email newsletters will help your team keep in touch with the latest developments in the marketing profession. The MarketingPower Personalized Newsletter, MarketingPower Today, includes the top news of the day while more specialized titles, including Marketing News Exclusives, Marketing Thought Leaders, and others, give a more in-depth view of specific subject areas.
If you’re in a leadership role, you know the importance of investing in your team. To deliver exceptional work, demonstrate your department’s value to the company, and elevate the skill sets of those around you, it takes insight and hard work. As your partner, the AMA delivers the information and perspectives that inspire great marketing, and provides the resources and training your team needs to be competitive in an ever-changing marketplace. Empower your team and elevate your work with these AMA Resources. Be sure to check out these resources:
AMA Career Resource Center
Take advantage of a broad array of career tips and strategies to find the right employee, pinpoint your employment needs, learn salary negotiation tactics, and discover best practices for interviewing and job follow-up. Whether you’re looking for published hiring trips and strategies, or have a question for the AMA’s panel of hiring experts, AMA career guidance is a resource you need to have.
Meeting of the Minds Webcast
This series of webcasts features a world-class group of professors from leading business schools, assembled to share their thoughts and observations from experience in the boardrooms and the classrooms of the world about how marketers can better demonstrate the value marketing creates for shareholders
Special Reports: The Future Role of Marketing in the Organization
The Future Role of Marketing in the Organization research report provides details on the scenario planning process and outcome as well as implications for marketers in the year 2015. It also includes tools to assess your own organization, and a list of action steps for how you can champion scenario planning.
Only the leading marketing organization in the world can bring you all this for so little
No other organization offers you the depth and breadth of marketing support that your team needs to succeed: comprehensive, timely, thoughtful information and perspectives that you won’t find anywhere else. The AMA is a resource everyone in your group will use in their career over and over.
To take advantage of all the AMA has to offer your team, email groupmembership@ama.org or call 800.AMA.1150. To download the group membership application, please click here.
The AMA Group Membership program is available to professional marketers and academics same organization or parent company regardless of geographic location. Group is defined as four or more people receiving a paycheck from the same employer.
Only the AMA membership provides the robust resources marketers need to connect, get informed, and advance. Empower your group today.