The American Marketing Association connects you to marketers across all specialties to collaborate, network, gain practical experience and empower your career. You’ll get industry knowledge and insights along with everyday resources that will help you in the classroom and beyond.
You can take advantage of all that the AMA has to offer for only $47 annually, plus the cost of local collegiate chapter dues (where applicable).
Scroll down to see how AMA can help you.
The AMA allows you to get a wide range of perspectives from the front lines of marketing thought and practice, an invaluable asset as you build skill sets for your focus in marketing, with the added benefit of becoming a more well-rounded professional.
AMA Collegiate Chapters
Your chapter will help you gain valuable leadership experience, managing finances, projects and deadlines - perfect skills to highlight on your resume! Collegiate chapters focus on professional development, community service and fundraising as well hosting activities like Marketing Week, with marketing speakers, etiquette dinners, open houses and more!
AMA Professional Chapters
With 78 chapters across the US and Canada, AMA collegiate members can access the knowledge base of their local market for a small annual fee. AMA professional chapters are a great way to:
- Quickly integrate and network with professional marketers in your local area
- Connect with local business resources
- Strengthen your marketing skills
AMAConnect™
AMAConnect™ is an exclusive online community for marketers that provides a great way to network with trusted peers. Packed with forums, blogs, file sharing and wikis you won’t find anywhere else, it provides you with a platform for your expertise and a place to learn the latest marketing trends.
AMA Social Communities
The AMA is an active participant in LinkedIn, Facebook, and Twitter. As an AMA member you’ll be able to access the immediacy these sites provide to get answers to questions and join the ongoing dialog about best marketing practices.
Events and Conferences
Your AMA membership gives you significant discounts on AMA events and conferences, where you learn from the best and brightest from a broad cross-section of industries, interacting and networking with industry leaders and peers throughout the sessions to get answers to your questions. And one of those events is held exclusively for our collegiate members:
The annual International Collegiate Conference is designed to provide the ultimate marketing experience, delivering advanced knowledge, leading edge practices and networking opportunities. Over 1,000 of the best and brightest undergraduate marketing students gather for three days of learning, networking, competition and fun at this annual event.
From our renowned face-to-face Training Series, to the content on MarketingPower.com, to the publications on which marketers around the world rely, the AMA is the leading provider of ongoing professional marketing education. And your AMA membership gives you access to that knowledge, whether it’s a specific area you want to learn, a new topic you want perspective on, or all things marketing.
Personal Learning
Each year, the AMA holds several competitions for our collegiate members. The competitions are designed to further your professional development by providing real world experience. Below are several of competition opportunities:
- Case Competition
- The Collegiate Chapter Website Competition
- AMA Student Marketer of the Year
- AMASavesLives
- Collegiate Exhibit Competition
- Northwestern Mutual Financial Network Sales Competition
- SABRE Business Competition
Be sure to checkout the Collegiate Awards and Competitions page for a complete listing of our collegiate competitions.
MarketingPower.com
AMA Webcasts have become recognized for their focus, expert information and timeliness, covering subjects as valuable as how to combine SEO, blogging, and social media for results; how to use Facebook for business; personalization in marketing, and more. And only AMA members have unrestricted access to over 100 live and archived events.
AMA Podcasts give you access to marketing thought leaders on today's most relevant industry topics ranging from marketing advances and ROI, to Branding and Web 2.0. And only AMA members have unrestricted access to all live and archived events.
AMA Blogs. The Marketing News Blog serves as an extension of the American Marketing Association's flagship publication. Produced by Marketing News writers and editors, this blog provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, B2B marketing, marketing research and customer relationship management. In addition, Marketing News follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing, and covers global marketing trends and issues.
Collegiate Connections
Collegiate Connections is the AMA Collegiate Division's periodic online newsletter. It features articles from recent college graduates, career development information, AMA event news, and chapter management articles and tips.
Marketing News
Marketing News is the official publication of the American Marketing Association and is included with your AMA membership. Published 16 times a year, Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion. The magazine looks at the issues driving marketing, while also covering core concepts around which winning programs are built. Marketing news is distributed to collegiate members electronically.
AMA e-Newsletters
Your AMA collegiate membership includes subscriptions to a wide variety of AMA professional email newsletters featuring in depth, members-only content that help you keep in touch with the latest developments in the marketing profession.
In addition to the training and education tools to which your AMA membership provides access, the AMA provides a suite of offerings built specifically for our collegiate members, plus the AMA job board, career guidance content, and the ability to ask questions directly to our panel of recruitment experts.
Alpha Mu Alpha
Alpha Mu Alpha, is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty. Under the auspices of the AMA, a selected advisory committee of marketing educators designed the recognition program to acknowledge outstanding scholastic achievement on a highly competitive basis.
AMA College to Career
Looking to update your career skills? The new College 2 Career site on MarketingPower.com gathers the latest in job skills such as Networking 101, updating your resume, updating your LinkedIn, interview skills and more. Webcasts, podcasts, and whitepapers; College 2 Career is your go to help you advance!
Collegiate Career Partners
AMA’s Collegiate Career Partners are a career resource to AMA collegiate members. In addition to recruiting year-round for internships and jobs, these corporate partners are available to speak on campus or to individuals at the AMA International Collegiate Conference. Partners include Northwestern Mutual, Vector Marketing Corporation, Enterprise Rent-A-Car, PPAI, and Pearson.
Job Resources
AMA offers additional resources to assist marketing graduates enter the workforce:
- Resume Rescue
- Meet A Marketer
- Career tips and strategies
- Q&A with AMA hiring experts
- AMA Job Board
Young Professional Membership
Transition from collegiate membership to AMA's Young Professional Membership after graduation member and receive a preferred membership rate for up to three years!
AMA is the leading marketing organization in the world, and membership provides you with the robust resources you need to connect, stay informed, and advance. Become an AMA member today!