Whether you’re looking for fresh issues to incorporate into your curriculum, or to share new thinking with the marketing community, the AMA provides a vital link between marketers and academics around the world. Through a variety of leading magazines and journals, academics can share and discover leading-edge ideas, strategic thinking and practical solutions.
You can take advantage of all that the AMA has to offer for only $210 annually, plus the cost of local AMA chapter dues (where applicable). For a list of chapter dues, please click here. As an academic, you can also choose to contribute your dues to the AMA Academic Division.
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360° Inspiration. The AMA allows you to tap into academic and marketer perspectives within your area of focus along with a broad cross-section of marketing disciplines, providing a more complete picture of the marketing landscape and a sound platform to help you develop front-line perspectives for curriculae and background for research and theses.
AMAConnect™
AMAConnect™ is an exclusive online community for marketers that provides a great way to network with trusted peers. Packed with forums, blogs, file sharing and wikis you won’t find anywhere else, it provides you with a platform for your expertise and a place to learn the latest marketing trends
ELMAR - Academic List Serv
ELMAR stands for ELectronic MARketing. It is a virtual community for marketing professors and others interested in the study and teaching of marketing. Subscribe Today.
AMA Chapters
Your AMA membership includes participation in one of 78 chapters across the US and Canada where you can access and contribute to the knowledge base of their local market. And for those who want to get involved, AMA chapters are a great way to integrate and network with local marketers as well as further develop an array of business skills.
AMA Social Communities
The AMA is an active participant in LinkedIn, Facebook, and Twitter. As an AMA member you’ll be able to access the immediacy these sites provide to get answers to questions and join the ongoing dialog about best marketing practices.
MarketingPower.com
Academic Resource Center: From Cross-Cultural Consumer Behavior and Marketing Research Techniques to International Pricing and Logistics, marketing educators will find teaching and research resources at their finger tips with the Academic Resource Center on MarketingPower.com. The ARC is your portal to all things academic, with key areas such as: conferences, journals, special interest groups, awards, and the consortium. You’ll also have complete access to webcasts, white papers, articles, podcasts, and scores of both current and recent webcasts from leading thinkers around the country.
AMA Webcasts have become recognized for their focus, expert information and timeliness, covering subjects as valuable as how to combine SEO, blogging, and social media for results; how to use Facebook for business; personalization in marketing, and more. And only AMA members have unrestricted access to over 100 live and archived events.
AMA Podcasts give you access to marketing thought leaders on today's most relevant industry topics ranging from marketing advances and ROI, to Branding and Web 2.0. And only AMA member have unrestricted access to live and archived podcasts.
AMA Blogs. The Marketing News Blog serves as an extension of the American Marketing Association's flagship publication. Produced by Marketing News writers and editors, this blog provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, B2B marketing, marketing research and customer relationship management. In addition, Marketing News follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing, and covers global marketing trends and issues.
The Journal of Marketing Blog connects authors and readers for discussion on important and topical articles from the latest issue of the Journal of Marketing. This interactive forum drives the conversation about new ideas and developments in marketing.
Events and Conferences
Your AMA membership gives you significant discounts on AMA events and conferences, where you learn from the best and brightest from a broad cross-section of industries, interacting and networking with industry leaders and peers to get answers to your questions. Many of those offerings are designed specifically with academics in mind:
The Summer Educators Conference and Winter Educators Conference are leading forums for research, intellectual exchange, professional development, and networking with colleagues from around the world. Conferences tackle big questions faced by the marketing world and bring the collective knowledge of educators to bear on new and old challenges alike. With access to marketing practitioners, special interest group sessions, competitive papers, and some of the brightest minds in the field, these annual conferences are not to be missed.
AMA Publications
The American Marketing Association publishes a variety of journals and magazines, each considered leaders in their respective fields. Your membership includes a subscription to Marketing News and another publication (specialty magazine or journal) of your choice. These publications provide readers with leading-edge ideas, strategic thinking and practical solutions while serving as the stage for academics to share their insights with the marketing community. If you have ideas to put forward, AMA publications have the audience and credibility your work deserves.
AMA Journals
The American Marketing Association publishes four of the leading marketing journals in the field: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing and the Journal of Public Policy & Marketing. Each is considered the authority in its respective specialty. These journals connect you with marketing’s most accomplished and forward-thinking professionals and academics.
Marketing News
Marketing News is the official publication of the American Marketing Association and is included with your AMA membership. Published 16 times a year, Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion. The magazine looks at the issues driving marketing, while also covering core concepts around which winning programs are built.
AMA E-Newsletters
Marketing Academics eNewsletter: Twice a year the AMA’s Academic Council provides marketing academic members with publishing opportunities, up-to-date information on conferences, SIG news, and special in-depth members-only related news.
The AMA also provides a wide variety of other email newsletters to help you keep in touch with the latest developments in the marketing profession. The MarketingPower Personalized Newsletter, MarketingPower Today, includes the top news of the day while more specialized titles, including Marketing News Exclusives, Marketing Thought Leaders, and others, give a more in-depth view of specific subject areas.
In addition to the training and education tools to which your AMA membership provides access, you are also able to directly enhance your career through AMA academic placement, career guidance content, or by asking questions directly to our panel of recruitment experts.
Academic Placement
If you are a marketing academician seeking employment or looking to change positions, the AMA Academic Placement Service is the perfect place to begin your search. This is a unique job service to help you review and apply for vacancies, participate in academic job fairs, and post your credentials online.
Only the leading marketing organization in the world can bring you all this for so little
No other organization offers you the depth and breadth of marketing support that you need to succeed: comprehensive, timely, thoughtful information and perspectives that you won’t find anywhere else. The AMA is a resource you’ll use in your career over and over.
Only the AMA membership provides you with the robust resources you need to connect, get inform, and advance. Become a member today.