Marketing News, the resource marketers turn to for the most relevant strategies, trends and techniques, is all-new for 2010 with four special issues and a new e-newsletter component, Marketing News Exclusives. This year, Marketing News offers advertisers the full array of touch points—print, electronic and online—for connecting with the marketing decision makers, and buyers, who read it in all its forms.
Published 16 times a year, Marketing News is the industry authority, providing broad reporting, analysis and forecasting on the full range of key marketing issues, trends and future developments. Its new e-newsletter, Marketing News Exclusives, published 26 times a year, brings readers news in the most timely way possible—news reported by Marketing News staffers and available nowhere else. No other magazine provides a better showcase for advertisers. And this year Marketing News offers even more! In addition to its regular issues, special issues such as its Digital Handbook in March and Careers/ Executive Education in November provide highly targeted advertising opportunities.
Regular monthly Marketing News issues include:
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Bullet Points. A wrap-up of the latest marketing news. Also included is a summary of an AMA journal article and a member profile.
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Cover Story. An in-depth look at a marketing issue, trend or news story chosen by our editors as the most compelling topic of the month.
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Best in Class. A succinct “best practices” article of a company that has excellent marketing. Lessons other marketers can use are highlighted.
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KnowledgeBase. A special section focusing on the topics listed on the editorial calendar and designed to expand marketers’ expertise. The first story incorporates the thought leadership of the AMA. The second story is a Q&A-style interview with a leading marketer in the cited area.
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Core Concepts. A marketing 101-style article that introduces a basic marketing concept or technology. How I did it/How I do it. Q&As with leading marketers (SVP, CMO or senior executive) that discuss how they tackle key marketing challenges.
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How I did it / How I do it. Q&As with leading marketers (SVP, CMO or senior executive) that discuss how they tackle key marketing challenges.