Advertisers can reach the readers of Marketing News by placing their ads in complementary topical editorial atmosphere!
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- The Cover Story, an in-depth look at a compelling marketing issue.
- Bullet Points, the latest news in brief
- Best in Class, a best practice article
- Core Concepts, an introduction to a basic marketing concept
- Columns by Experts in the field of Branding, Integrated Marketing, Senior Level Perspectives, Social Media
- Specialized Directories of marketing products and services
- KnowledgeBase Section focusing on the variety of topics as listed in the editorial calendar, including these and more: Health Care Marketing • Multicultural Marketing • Direct Marketing • Marketing Research • Careers • Marketing Automation
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2012 Marketing News Editorial Calendar
| January 31 |
Ad: 12/12/11
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Special Report: The Year Ahead—a look at the trends and issues shaping marketing
KnowledgeBase: Healthcare Marketing: strategies, tools and tactics to engage physicians, employees and other stakeholders
Special Advertising Feature: Company Profile FREE with ad purchase |
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| February 29 |
Ad: 1/16/12 |
KnowledgeBase: Marketing Research |
Marketing Research Services & Software |
| March 15 |
Ad: 2/6/12 |
KnowledgeBase: Direct Marketing:e-mail marketing strategies, tactics and trends |
Interactive & Direct Marketing Sevices |
| March 31 |
Ad: 2/20/12
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KnowledgeBase: Marketing Automation: project management strategies and software |
Marketing Consultants & Consulting Services |
| April 30 |
Ad: 3/19/12 |
KnowledgeBase: International Marketing Research |
International Marketing Research Firms |
| May 15 |
Ad: 4/9/12 |
KnowledgeBase: Multicultural Marketing/ Marketing to Hispanics
KnowledgeBase: Direct Marketing: social media-based marketing, strategies, tools, tactics and trends |
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| May 31 |
Ad: 4/23/12 |
KnowledgeBase: Qualitative Research |
Focus Group Facilities & Moderators |
| June 30 |
Ad: 5/18/12 |
SPECIAL RESEARCH ISSUE: Honomichl 50 Report on the largest marketing research companies in the USA |
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| July 31 |
Ad: 6/18/12 |
KnowledgeBase: Marketing Automation: dashboards and database management |
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| August 31 |
Ad: 7/23/12 |
SPECIAL RESEARCH ISSUE - Exclusive Feature: Honomichl 25 Report on the largest marketing research firms in the world |
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| September 15 |
Ad: 7/28/12 |
KnowledgeBase: Multicultural Marketing
KnowledgeBase: Globalization and Localization: trends, tactics and strategiesfor tailoring marketing efforts to suit a global audience |
Multicultural Marketing Firms |
| September 30 |
Ad: 8/6/12
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KnowledgeBase: Marketing Research (ties in with annual AMA Marketing research Conference) |
Marketing Research Companies Service Roll |
| October 31 |
Ad: 9/17/12
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KnowledgeBase: Customer Satisfaction, loyalty, CRM, customer lifecycle management
Direct Marketing: relationship marketing, 1-to-1 communication strategies with particulat emphasis on BtoB |
Customer Satisfaction Firms |
| November 15 |
Ad: 10/8/12
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KnowledgeBase: Marketing Automation: lead generation strategies, tools and tactics |
Lead Generation Software Providers |
| November 30 |
Ad: 10/22/12 |
KnowledgeBase: Online Research (inlcuding Online Panels) |
Net Research Services |
| December 31 |
Ad: 11/15/12 |
Special Report: The Marketing Year in Review |
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Marketing News is mailed 2-weeks prior to the cover date.
Ad materials due no later than five business days after ad closing date.